Washington Universityâ™s Technology & Leadership Center seeks a highly motivated, multi-functional Marketing Automation Specialist. This team member will work primarily at the tactical level to create, execute and optimize campaigns, working collaboratively with staff, as well as key department stakeholders to help achieve business goals. An ideal candidate will have experience in Hubspot, to include campaign management, front-end (theming) and backend (custom modules, integrations) development, site building, and data analysis/reporting expertise. The successful candidate must be an effective communicator who can support multi-faceted strategies, interpret trends, identify hidden insights and intelligence and recommend refinements based on data intelligence.
Primary Duties & Responsibilities
Optimizes the display of online content, and collaborates with team members to manage emails and landing pages using core technologies.
Daily management and upkeep of the marketing automation platform at the operations level, including database management, segmentation, list maintenance, data cleansing, web form capture, integration with CRM, exporting lists, etc.
Manages the technical integration of the marketing automation platform with CRM (HubSpot) and any other relevant marketing technology. Creates/modifies clean, well-structured, search engine optimization-friendly documented code.
Tracks and analyzes campaign performance and regularly performs tests to improve KPIs (such as deliverability, opt-outs, click-through rates, and conversion rates).
Compiles data analysis, and reports on user experience to develop marketing strategies and implement campaigns.
Assesses market opportunities and track trends, provide recommendations
Performs other duties as assigned.
This position will be a 37.5-hour role from Mondays-Fridays with occasional, but minimal, duties performed outside of the core workday.
Some travel may be required.
Six plus years of marketing automation experience.
Strong knowledge of HubSpot or similar CRM systems.
Working knowledge of digital media analytics and data tracking.
In-depth understanding of marketing automation/CRM integration best practices and lead database management, working within and maximizing the capabilities of HubSpot marketing automation platform.
Working knowledge of digital media analytics and data tracking.
Demonstrated experience working with reporting tools, optimization; an aptitude for data analytics and campaign tracking and reporting to inform future decisions.
Excellent organizational skills to work efficiently, managing projects with many moving parts; strong desire to improve processes.
A strong commitment to being part of a culture driving transformational change with a start-up mindset.
Excellent initiative and problem-solving skills.
Proficiency in Microsoft Office suite of applications.
Bachelorâ™s degree and three years of related experience or equivalent education/work experience to equal seven years.
$53,900.00 - $92,200.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.