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What you’ll be doing...
The Prepaid Team is looking for a Marketing Manager to lead the strategy and execution of our acquisition marketing initiatives, supporting Verizon Prepaid as the premium prepaid wireless provider. You will play a critical role in launching new CRM marketing channels to capture prospective customers, as well as driving acquisitions from the existing base.
Build and manage an email marketing platform.
Develop a strategy and execute the plan to acquire new lines.
Collaborate with postpaid’s BTL team to drive the success on Prepaid’s BTL initiatives.
Provide thought leadership and Prepaid expertise.
Work closely with Integrated Marketing team to ensure consistent Prepaid messaging and positioning across touchpoints.
Ideate promotion and value-props that lead to business growth.
Manage end-to-end marketing programs from business case to execution and reporting.
Lead and oversee the development of go-to-market materials and communications.
Identify success metrics and KPIs for marketing programs.
Research and identify new opportunities.
What we’re looking for...
You are a multifaceted individual that thrives in a fast-paced environment and enjoys problem-solving. You are equally comfortable building email creative as you are defining customer requirements or leading integrations. You are a resilient and resourceful individual that enjoys being part or small team. You thrive in a start-up feel environment where you wear multiple hats seamlessly: Marketing, Operations and Business Analysts.
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Five or more years of digital advertising experience.
Even better if you have one or more of the following:
Bachelor’s degree in Marketing, Market Research or four or more years of work experience.
Lead previous CRM campaigns at a large corporation.
Previous Prepaid or underserved segment experience.
Proven experience demonstrating cross-functional leadership and building relationships across teams.
Strong knowledge of commercial marketing.
Integrated marketing GTM experience.
Presented findings and insights that lead to business growth.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).