The Drake University Office of University Communications and Marketing is searching for an Assistant Director of Marketing to help drive the enrollment marketing needs of the University. The Assistant Director works closely with the Office of Admission, and each of the academic units, to develop and implement marketing strategies that are audience-centered, data-driven, and increasingly digital-first. This role works with an in-house team and several agencies and sub-contractors, and may also supervise student interns. A successful applicant will be analytical, creative, collaborative, consultative, organized, detail-oriented, well-versed on digital and social media, and committed to the University's mission. Professional experience working within a multi-faceted and/or nonprofit organization would be helpful; higher education experience is preferred. Bachelor's degree required.
Serve as UCM lead for Admission and also provide direct support to assigned academic units. Analyze and understand the University's high-level needs and priorities related to student recruitment. Define communications and marketing objectives in partnership with Admission, and develop and manage plans to meet these objectives; strategies should be data-informed and also digital-first, whenever feasible and appropriate. Evaluate and assess the strategic value of emerging communication tools for helping drive student recruitment. Help develop proactive recommendations to improve communications, based on data and analysis.
Manage development and implementation of effective communication tactics that exemplify the Drake brand, connect well with the target audience(s), and help achieve measurable outcomes, such as increasing awareness, shaping attitudes, or spurring people to action. This work will involve partnering with Brand Integration colleagues within University Communications and Marketing, and/or with external contractors. Manage all assigned projects to ensure work is completed on time, on budget, and to high standards of quality.
Maintain a master calendar of communication touches for the targeted audience(s) and other administrative responsibilities including project coordination and management. Serve as day-to-day contact for Admission and academic units, regarding student recruitment projects and other marketing initiatives.
Manage assigned section(s) of the UCM budget. Strive to efficiently steward University resources.
Supervise student workers, consultants, subcontractors, and other part-time, short-term staff, as necessary.
More than 900 faculty and staff are part of the Bulldog pack, a close-knit community enthusiastic about providing the very best education, challenging assumptions, and welcoming new ideas and people into the fold. Drake University is not only an exceptional institution of higher learning, but also an exceptional place to work, and we are committed to attracting, retaining, and rewarding outstanding people.