The Marketing/Communications Director is responsible for overseeing the Marketing and Communications activities in the assigned health system for CHRISTUS Health, which includes adult acute care hospitals, clinics, and outpatient centers and many other programs and facilities. This position is responsible for supporting marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice. Under the supervision of system leadership, the Director develops, formulates, manages, executes, and directs all marketing and communication activities in the assigned Ministry to increase/maintain the value/perception of the brand and grow health care and retail services. The Director is also responsible for overseeing ministry executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support. The Director must have strategic reasoning skills and a deep understanding of the local health care market, as well as the ability to work with a variety of key stakeholders to direct and inform Marketing/Communications campaigns and activities. The Director must monitor market dynamics and the competitive landscape to achieve a competitive advantage, as well as to provide timely and responsive changes to Marketing/Communication plans, tactics and messaging as appropriate. The Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and regional CHRISTUS board members and Associates. The Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently, and to speak on the ministry's behalf.
Annually prepares and implements a strategic marketing and communications plan in conjunction with system and regional leadership
Motivates and helps executive management team and operations' managers translate the strategic plan into realistic tactics, action plans, specific targets for growth, resizing and integration of activities across markets and sites of care
Plans, develops and implements profitable growth strategies, marketing goals and tactics, and campaigns for key audiences
Identifies appropriate methods, tools, budgets, programs, and promotional campaigns to achieve plan goals
Assumes ownership and accountability for volume growth and achievement of specific regional/hospital inpatient and outpatient objectives
Develops intimate knowledge of market dynamics, including market share and demographics, competitive environment, product line research, physician environment, changing technology, and employer community
Utilizes quantitative and qualitative market information to stay abreast and guide analysis of competitive and healthcare trends in the region
Develops regional/hospital and program advertising strategy and places all advertising in appropriate venues
Contracts directly with advertising agencies, local media and other vendors as appropriate
Plans, develops and distributes printed marketing collateral for the Ministry and its programs that support the marketing plan
Implement's CHRISTUS Health's brand standards to establish and maintain the CHRISTUS Health brand in the market
Authorizes purchase of promotional items and oversees promotional events
Monitors effectiveness of all advertising, promotional, and publicity efforts
Oversees proactive public relations and responsive media strategy for region to generate positive publicity and image for all facilities
Manages crisis communications and responsible for media control center during hospital emergencies/disasters
Fulfill other duties assigned.
Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
Ability to effectively engage, manage and grow a team of direct reports.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Ability to prioritize work, with little supervision, set priorities, create schedules and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to handle confidential information responsibly.
Familiarity with the Northeast Texas market (Tyler, Longview, and Texarkana) and local health care politics preferred but not required.
Ten or more years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
Health care experience highly preferred. Experience at an advertising or public relations agency may be helpful.
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.