The George Mason University, School of Business invites applications for the position of Director of Marketing and Communications. This position plans, implements, and directs the Brand, Marketing, and Communications strategy for the School of Business. The Director of Marketing and Communications will advise the Dean's Office and work collaboratively with senior business school and University leaders to support the School's goals of improving its brand and reputation in its markets, building and strengthening relationships with its various constituencies and significantly enhancing its digital marketing efforts. The position holder reports to the Associate Dean of Outreach and Development and will supervise all members of the Marketing and Communications team. This is a full-time administrative faculty position with full benefits.
George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
The School of Business:
Dedicated to excellence in research and teaching, the School of Business educates future business leaders through world-class, innovative academic programs and strategic business partnerships. Ranked among the top 100 undergraduate business school programs and top 50 part-time MBA programs by the U.S. News and World Report, the School of Business is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International. Faculty are deeply engaged in the regional, national, and international business communities; and their academic expertise combined with real-world experience provides a bridge in the classroom from academic theory to business practice. The school is evolving to become more interdisciplinary, more connected, and more diverse.
The School of Business is pursuing three strategic directions through research, teaching, and partnerships: 1. Digital Transformation of Work; 2. Ensuring Global Futures by addressing the challenges of ensuring a livable and resilient society; and 3. Entrepreneurship and Innovation. To support these strategic initiatives, the School of Business is playing a significant role in three new university initiatives: the Institute for Digital InnovAtion (IDIA); the Institute for a Sustainable Earth (ISE); and the School of Computing.
Responsibilities include, but are not limited to:
Provide strategic management of the business school's brand, to build and enhance the brand, in connection with the school's mission, for maximum value and impact;
Plan and coordinate the School's branding architecture in consultation with the School's leadership team, faculty and advisory boards;
Design and ensure consistent messaging across publications, web sites, promotional materials and events;
Develop and implement marketing strategies to increase the visibility of the business school regionally, nationally and internationally resulting in: (1) a positive impact on the school's reputation across its stakeholder groups, as well as its position in relevant rankings; (2) increases in the number of qualified applications for the undergraduate, graduate and executive education programs (3) continued positive impact on internship, job, and related opportunities for business school graduates; and (4) increased interest in collaborating with, sponsoring activities of, and donating to the school on the part of businesses, alumni and other stakeholders;
Collaborate with academic programs, areas, centers, advancement, and other internal stakeholders to create highly effective communications campaigns targeting local, regional, and national media outlets, as well as other academic institutions, that highlight the accomplishments of the business school's faculty, students, and the school in general, including those done in collaboration with other schools and partner entities;
Develop and oversee the implementation of the business school's social media marketing strategy to generate inbound leads, gain followers, and create a positive image for the school;
Oversee the overall content, messaging, and continual refreshing of the business school's web site and its components to ensure search engine optimization and high performance on other relevant metrics;
Develop and implement goals, objectives, processes and budgets for the marketing and communications functions within the business school;
Develop and implement an internal communications plan to foster an inclusive and cohesive culture and provide timely information and updates to students, faculty, staff, and adjuncts;
Lead the marketing and communications team to maximize motivation, skill development, and effectiveness; and
Serve as the central source for the university, Board of Visitors, alumni, students, faculty, staff and the business community at large to obtain authoritative and reliable information about the business school.
Master's degree required plus demonstrated relevant director level professional experience (typically 5+ years) or an undergraduate degree in Marketing, Communications, English, or a related field plus demonstrated relevant director level professional experience (typically 8+ years);
Significant experience developing and implementing strategic marketing campaigns and measuring the results of such campaigns;
Experience overseeing marketing-related contracts and budgets;
Experience in leading successful brand research and brand development campaigns based on substantive, data-based analysis across stakeholder groups;
Big-picture, strategic thinker;
Experience simultaneously leading internal and external communications;
Substantial expertise working with regional and national media outlets with demonstrated results;
Experience developing and leading effective social media campaigns and web presence optimization;
Demonstrated effective collaboration, persuasion, and consensus-building skills;
Experience giving and receiving useful, constructive feedback for yourself and your team;
Able to influence independent professionals to participate in marketing/communication efforts;
Effective writing, editing, presentation, and organizational skills;
Experience supervising other marketing and communications professionals to achieve positive results; and
Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.
Experience in higher education and/or fund-raising; and
Experience with Salesforce CRM platform.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.