The Director, Enterprise Marketing, is a marketing/creative visionary, a strategic thinker and an inspiring and engaging team leader. They work across the Office of Communications (OOC) and with enterprise stakeholders to deepen and grow affinity for UCSF across audience targets, leveraging UCSF's institutional brand story in conjunction with the department's integrated content strategy and strategic priorities.
Reporting to the Executive Director, Enterprise Brand and Brand Strategy Group Lead, the Director leads the nascent enterprise marketing function with an emphasis on content marketing and audience strategy. They are responsible for evolving and elevating perceptions and awareness of the UCSF brand with key targets, through a combination of brand, creative and communications strategy, story development and marketing planning. They have demonstrated experience in effectively conceptualizing, directing and implementing content marketing, brand creative and marketing strategies to achieve strategic business goals and foster integration in a results-oriented environment of innovation. They identify insights in to how the UCSF brand can connect to key audiences through both online and offline experiences, in conjunction with colleagues.
The candidate is a prominent representative of the UCSF brand and a key member of the Brand Strategy leadership team. The Director leads, directs and manages a cross-functional team of at least two full-time FTEs plus freelancers and agency partners.
As a member of the Office of Communications' (OOC) broader leadership team--the Communications Leadership Council--the Director is a generous and collaborative leader who can create alignment in a decentralized, matrixed environment, and can influence outcomes by means of vision, credibility, and domain expertise independently of positional authority. They must be a person of integrity whose beliefs and actions align with, and advance, UCSF's mission, PRIDE values, and stated policy goals, including its strong commitment to diversity, equity, inclusion, and anti-racism.
Responsibilities include, but are not limited to:
Lead strategy development for new audience cultivation and growth
Drive the development of audience-targeted content that engages, inspires and activates
Explore and implement strategic opportunities for content deployment, leveraging content across channels and partnerships to engage diverse audiences in UCSF stories, advancing and fostering support for OOC goals and strategic priorities
Lead brand perception research and leverage other research available to refine objectives and strategies; and to evaluate effectiveness and optimize performance for team
Define key performance indicators and meet and exceed performance targets
Align, collaborate and partner with key cross-enterprise stakeholders to promote integration across marketing initiatives and communications and ensure a strategic approach to brand content development and deployment in accordance with UCSF's brand standards
Articulate and advocate for the unique point of view of UCSF's brand and promote alignment of creative and content development with overall brand strategy and strategic organizational priorities
Be trusted subject matter expert and leader who actively contributes to Enterprise Marketing, Brand Strategy and Office of Communications discussions and working sessions
Lead a diverse team of talent in a fast-paced environment with high performance expectations
Stay abreast of marketing / industry best practices
Develop an annual content marketing budget
The position requires excellent judgment and planning, ingenuity, exceptional and responsive client communication and proven brand marketing skills. The Director takes ownership, is an inventive problem solver and has a high level of accountability. They continually assesses competitive landscapes and industry trends to bring innovative thinking to differentiate the UCSF brand from competition.
The role spends a majority of time achieving organizational objectives through the coordinated achievements of partner efforts and the development of brand initiatives/programs. They function with a high level of autonomy, establishing project goals and objectives and managing financial or physical resources to meet stated objectives.
The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and high-quality patient care. It is the only UC campus in the 10-campus system dedicated exclusively to the health sciences.