When submitting your resume for consideration, please include weblinks to your LinkedIn page, as well as your portfolio, personal website, or writing/creative samples.
As a premier, research-intensive academic medical center, The University of Michigan Medical School is world renowned with over $600 million in external research funding. The Medical School Office of Research proudly supports our internationally recognized researchers pursuing innovative science to improve the health and well-being of our patients, the citizens of Michigan, and beyond. Our Team is constantly striving to enhance the research enterprise, including maintaining an investigator-focused infrastructure, facilitating and diversifying investigators’ avenues for funding, and streamlining research processes.
From cancer to COVID, researchers at the University of Michigan Medical School are working every day to find cures for diseases that impact millions. We are developing cutting-edge technologies that make Michigan Medicine the leaders and the best in research. Come join us and be part of the forefront of assembling data and developing policies that have the potential to change the way health problems are tackled across the globe.
Does a marketing and communications professional have a role to play in one of the world’s top academic medical research enterprises? Absolutely!
The U-M Medical School Office of Research is looking for a highly collaborative and skilled Marketing Manager to be a part of our communications team and support our Biomedical Research Core Facilities (BRCF).
The BRCF provide technology and services to 10,000+ faculty and staff involved in biomedical research across the entire U-M campus. Our Cores offer centralized access to state-of-the-art instrumentation and expertise, while at the same time helping our research enterprise avoid duplication of expense and effort. Core staff are recognized experts in their fields, and active collaborators contributing to the groundbreaking innovations produced by U-M researchers.
The Medical School Office of Research is firmly committee to advancing inclusion, diversity, equity, accessibility, and belonging, which are core to the culture and values of the Medical School Office of Research. Our community supports recruiting and cultivating a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan and the world. We strive to create a work culture where each team member feels respected, valued, and safe.
What benefits can you look forward to?
Flexible hybrid work environment, partially remote, partially in person
Excellent medical, dental, and vision coverage effective on your first day
2:1 match on retirement savings after 12 months
2 days per month vacation, plus 4 “season” days during the December holidays
The Marketing Manager will develop and implement communications supporting the resources and services of the Cores and central administrative functions of the BRCF. A successful candidate will be a skilled writer, conveying complex scientific topics to diverse audiences, as well as a self-starter when it comes to using current multimedia, web, and design tools. Overarching responsibilities include:
Content creation and digital implementation, website content creation and management, and distribution of one-off email announcements.
Strategize event project management and marketing for the Cores, including planning and creation of training sessions, outreach, and awareness events.
Leadership communications, including the development of strategic messaging for both Core Directors and central administration leaders. Occasional message development for strategic partners in areas impacting supported units.
Content Creation and Digital Implementation
Write and produce customer-driven communications that highlight successes and opportunities, composing narratives that demonstrate the value and innovation of the BRCF. Cascade across digital and multimedia channels, driving awareness of services and expertise, key messages, and events.
Initiate new and/or improve existing communication channels to maximize impact and increase customer acquisition.
Create and maintain web content for BRCF cores that helps build relationships with customers and encourages collaboration.
Ensure all communications consistently convey organizational messaging and adhere to Michigan Medicine and U-M brand and style guidelines.
Provide all web strategy and content oversight for the BRCF website in collaboration with the Michigan Medicine Digital/Web team, as well as for the Michigan Research Cores website.
Play an active role in the cross-functional marketing support of Michigan Medicine marketing and provided by the OoR marketing team for the entire Office of Research and the strategies of the research enterprise.
Event Support and Project Management
Work with BRCF administration and Core leadership to offer training, outreach, and awareness events to researchers and staff.
Assist with development of event topics and PowerPoint presentations.
Provide event marketing materials cascaded across unit/department channels and create and event website presence.
Offer registration and day-of event/webinar support.
Leadership Communication Support
Support leadership objectives through the development and execution of comprehensive communication plans.
Compose and distribute customer messaging for Core Directors and central administration leaders that engages customers and supports BRCF and Office of Research strategies.
Collaborate with outside departments and units to inform customers of workflow and/or policy changes, including platform migrations.
Develop and maintain knowledge of BRCF and Office of Research missions, goals, and business objectives to ensure alignment with communication needs.
Strategic, Independent Decision Making
Develop, implement, evaluate, and/or provide guidance on high-level marketing communication strategies.
Make independent decisions comparing and evaluating both short-term and long-term communication needs to effectively promote BRCF goals and objectives.
Recommend appropriate course of action for reaching target audiences and effectively conveying messages.
Provide input for yearly marketing budget, as well as tracking throughout the year.
Implement tactical plans that support BRCF’s and the Office of Research’s larger strategic plan.
Collaborate with communication peers across campus, developing best practices and finding potential synergies.
Discover and adopt new technologies and processes that benefit the BRCF and the Office of Research.
Collect and analyze data through customer surveys, Google Analytics, and email metrics to proactively determine the best communication approach and adjust communication plan(s) accordingly.
Conduct frequent, strategic reviews of website content and implement content updates.
Prioritize workflow on projects to meet timely deadlines.
5 years experience in similar role
Proficient on a PC and Mac
Well-versed in digital programs and software:
Microsoft 365 (Excel, Word, PowerPoint), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), CMS (Drupal or Wordpress, Sharepoint), Google Analytics, marketing automation platform (Constant Contact, MailChimp, or equivalent)
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including one booster when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely and temporary workers. More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.