Digital Marketing Specialist USC Marshall School of Business Center for Effective Organizations
The Center for Effective Organizations (CEO) is part of USCâs Marshall School of Business. Â Its offices are located in the schoolâs downtown Los Angeles USC City Center building. Â The Center is seeking a candidate experienced in the following areas. Â Successful candidates will be able to collaborate with co-workers and manage responsibilities independently. Â Preferred work experience is a minimum of 5-7 years total combined experience in these areas.Â
Development and management of the Centerâs overall public relations, communications, and marketing; Marketing efforts should advance the reputation of the Center and disseminate new knowledge from its research work to academia, research project stakeholders, corporate sponsors and clients, and business management professionals.
Develop strategic marketing plan including acquisition and retention marketing (digital newsletter, email, social media, digital marketing and 3rd party campaigns) based on core target audience segments of senior leaders within Fortune 500 companies.
Develop messages and generate stories about the Centerâs research, publications, and executive education programs that can be used as articles and news for email campaigns, the CEO e-newsletter, website, content marketing, social media, and media relations.
Conduct email campaigns: Â Write content, design, and develop email campaigns for upcoming workshops, webinars, and special events. Â Includes responsibility for determining database segmentation for each email campaign based on program content, geographic area, and reach to desired business executive level.
Write, edit, design and disseminate e-newsletter to all stakeholders; Newsletter is used to communicate useful news, research findings, articles, events, and information;Â
Manage marketing and information sharing partnerships with organizations disseminating research in the Human Resource space (e.g. HRPS, i4cp, IQPC, HR.com, Oxford Economics, SHRM)Â
Serve as liaison with external partners to promote Centerâs activities; Maintain contacts within Marshall School of Business, other University departments, and pertinent professional organizations
Support management of CRM system and outbound communications integration with system
WEBSITE MANAGEMENT Serves as the Centerâs webmaster. Â Development and advancement of a cohesive website program that promotes the Center and disseminates new knowledge gained through its research work.
Manage all aspects of the Centerâs internet presence: including website, webinars, social media, and online communities; Develop and expand the Center's online presence and public exposure in academia and the business management field by implementing improvements to the Center's website capabilities, on-line email marketing plan, and social media site presence
Design, development, and technical improvements to the functionality of the Centerâs website; WordPress CMS is required. Â Act as liaison between Center and University IT department to ensure smooth functioning of site; Resolve technical issues or problems related to website and e-commerce partners/hosts and issues impacting website purchases, program registrations, etc. Â Stay informed of technology developments
Write, design, post, and update all content for the website including CEOâs online research newsletter and summaries of research papers
Manage Centerâs Eventbrite account and create registration pages for all of CEOâs events
CEO webinars: Â Manage promotion, reminders, follow up post webinars and meetings, serve as technical host, record / manage editing, post to YouTube and CEO website, and archive
Social media: Â Manage LinkedIn, Facebook, and Twitter accounts for CEO (including creating and posting to all 3 platforms as CEO; Manage blogs and Twitter for CEO (including editing and posting blogs to 3 entities, and creating and posting tweets, etc.)
EXECUTIVE EDUCATION PROGRAM ADMINISTRATION The successful management, administration, and delivery of services for both public and custom executive education programs includes the following important responsibilities:
Manage delivery of services and program logistics; Work with program presenters to develop program content; Prepare program materials; Coordinate logistics with program venue or digital platform
Travel may be required: Â both out-of-state and out-of-Los Angeles area; Executive education programs are usually held at locations away from the Center and USC. Â Some program locations may be out-of-state and require multiple days of travel; other programs may be within the Los Angeles area and require driving to and from meeting venues. Â
While managing a program, additional work outside of the normal workday is routine and should be expectedâespecially during peak program preparation times, during actual program meeting days, and for related evening events;
Serve as liaison for program participants and presenters: Â includes correspondence with participants and presenters; Answer program content questions, provide program information and meeting logistics to participants; On-site liaison at meeting venue; Manage all day-of-event logistics
Minimum Education: Bachelor's degree; Combined experience/education as substitute for minimum education
Minimum Experience: 3 years; Combined education/experience as substitute for minimum experience
Minimum Field of Expertise: Thorough knowledge of marketing and business management.Â Knowledge of the principles, practices, concepts and methodology of marketing.Â Demonstrated verbal and written communication skills.
Preferred Education: Masterâs Degree
Preferred Experience: 5 years
Required Documents and Additional Information
Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.
Job openings are posted for a minimum of five calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.
USC is requiring all students, faculty and staff to submit proof of 1) COVID-19 vaccination, 2) booster shot for COVID-19, and 3) flu vaccination in order to access campus facilities for the fall semester. There is exemption process available for medical and religious reasons. Your safety is our top priority.
USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.
The University of Southern California is an Equal Opportunity Employer that Values Diversity.
* University employer contributions may be subject to change due to financial impact of COVID-19
About the Center for Effective Organizations, USC Marshall School of Business
The Center for Effective Organizations (CEO) brings 40 years of experience in helping companies build more effective organizations. We have a team of world-renowned researchers and consultants working on subjects ranging from organization design, employee resource groups, diversity, equity and inclusion, leadership development, future of work, and strategic analytics. CEO distinguishes itself from other applied research centers and consulting organizations by partnering with organizations to rigorously assess the relevant and strategic issues facing them, applying proven interventions guided by that assessment, and evaluating the effectiveness of the engagement.Â CEO is supported by our sponsors which include large and mid-sized companies that join the network.
CEO is at the forefront of emerging leadership trends, digital transformation, handling continuous disruption and whatâs needed to build sustainable organizations, retaining high performing leaders, the future of work, strategic organization design, people analytics and change, and measurement of the impact of Business Resource Groups (BRGs/ERGs).
Global projects, research, education, and advisory work includes the following industries: aerospace, automotive, consumer packaged goods, financial services, food and beverage, healthcare, logistics, media and entertainment, pharmaceutical, professional services, retail, technology, and transportation.Â
Why join Marshall School of Business?
The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the countryâs top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.
USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace.
Minimum Education: Bachelor's degree; Combined experience/education as substitute for minimum educationMinimum Experience: 3 years; Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management.Â Knowledge of the principles, practices, concepts and methodology of marketing.Â Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.