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The USC Sol Price School of Public Policy has an immediate opening for a Digital Media/Marketing Specialist. The candidate will report to the Digital Media and Marketing Manager in the Price Schoolâs Office of Online Education and Digital Media (OEDM) to assist with implementing an organic and affiliate marketing strategy for Price degree programs by maintaining Priceâs digital platforms.
We're looking for applicants who are well versed in digital platforms and are comfortable performing external organizational outreach. The candidate will also help manage social media platforms to educate and engage prospective students during key recruitment periods, as well as engage the broader Price community. Â
The ideal candidate must be collaborative and demonstrate the ability to work independently and as a team member, have strong presentation and organizational skills, understand KPIs and reporting metrics, attention to detail, and an appreciation for the unique features of online education from a major private research university.
The USC Sol Price School of Public Policy is ranked 3rd nationwide among 270 schools of public affairs. The Price School is expanding its degree offerings, investing in additional faculty, and fostering an ever-growing interdisciplinary research slate while extending its real-world impact in local and global communities. Â
Price faculty, students, alumni, and staff care deeply about improving the quality of life for people and their communities.Â It is a strong value demonstrated by faculty research agendas, our student body's career aims, and our alumni's extraordinary achievements. Â
This job can be fully remote but will be required to work Pacific time zone hours and occasionally be present for on-campus or off-campus events.
Objectives of this Role
Contribute to developing and enhancing school-wide social media strategy, including the creation of compelling content, to bolster and integrate the Price School's digital presence.Â
Reach out to various organizations to help establish partnerships for recruitment opportunities for online programs. This would include coordinating events and digital ad placements.
Assist in implementing digital marketing plans and campaigns that incorporate social media (paid and organic). Perform market research on competitors. Apply research to inform our digital strategy.
Analyze insights, consumer trends, KPIs, ROI, conversion metrics, market analysis, and marketing best practices to build successful strategies.
Embrace and research new media technologies to enhance and streamline processes and increase marketing reach.
Skills and Qualifications
Preferred previous experience in a university or school or similar role managing organic digital platforms.
Capacity to maintain strict quality control standards in a high-volume, deadline-driven environment.
Excellent written and verbal communication skills.
Metrics-driven results with an eye for creativity.
About the Sol Price School of Public Policy:
The mission of the Price School is to improve the quality of life for people and their communities, here and abroad. We achieve this mission through education and research that promote innovative solutions to the most critical issues facing society, with a particular focus on governance, urban development, and social policy. The Price School offers Ph.D. programs in Public Policy and Management and Urban PlanningÍ¾ mastersâ degrees in Public Administration, Public Policy, Urban Planning, Health Administration, and Real Estate DevelopmentÍ¾ executive mastersâ degreesÍ¾ and undergraduate degrees.
USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, protected veteransâ status, disability or any other characteristics protected by law or USC policy. We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected] . Inquiries will be treated as confidential to the extent permitted by law. USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.