At the Louisville Orchestra, marketing plays an important role in the success of the organization. To build on this momentum, we’re searching for a highly qualified marketing coordinator to work closely with the Director of Marketing and a team of dedicated staff and vendors. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with organizational goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing production coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines that require the cooperation and support of other team members.
Objectives of this Role
Assist in the development and implementation of the company’s brand and advertising strategy
Liaise with team to identify and define project requirements and objectives
Prioritize work and internal and external resources across projects based on short- and long-term needs, establishing production schedules collaborating with designers, copywriters, and production resources.
Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
Ensure timely delivery of all assets
Work independently and cooperatively on multiple projects with marketing team, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include five or more simultaneous projects
Examine existing processes, identifying flaws and creating solutions to improve design capabilities
Update and maintain internal databases of designs, photography, and video
Obtain a thorough understanding of our products, internal standards, and differentiators to enhance sales, attendance, organizational functionality, and brand awareness.
Compile copy for concert programs and oversee production and on-time delivery of both print and digital versions
Duties and Responsibilities
Independent decision power and authority over outside vendors and the development of the assets.
Collaborate, brainstorm, and strategize with multiple teams for a wide range of materials that include web pages, programming collateral, presentations, signage, internal communication, newsletters, and marketing materials.
Manage the design and traffic of all project material, understanding best practices for using a project management system
Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding content creation, website traffic, and other KPIs.
Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement.
Act as point of communication between company teams and external resources
Deepen partnerships with outside resources – including third-party vendors
Bachelor’s degree, preferably in marketing or management, with a minimum of three years of experience in project management especially in marketing asset coordination
Strong familiarity with the operations of a marketing operation with high traffic within a non-profit business
Established history of organizing and executing multiple projects with multiple departments
Superior communication, organization, and interpersonal skills
Highly self-motivated and detail oriented with astute attention to deadlines
Must have a flexible schedule, the ability to work nights and weekends
Possess a valid driver’s license and the ability to drive
Physically able to lift 25lbs. unassisted
Must have a positive attitude, be able to work as part of a high-functioning team, and have an interest in the performing arts.
The Louisville Orchestra has long had a strong reputation for innovation, creativity, and excellence. Its 58 full-time musicians and 24 staff members present a 34-week season that includes classical, popular, and educational main stage concerts, a diverse array of programming throughout the community, and performances with the Kentucky Opera and Louisville Ballet.
The Orchestra was the first to record under its own label and became internationally recognized in the 1950s for producing 150 LPs consisting of more than 450 new works. Under the leadership of Music Director Teddy Abrams the Louisville Orchestra has revived its commitment to championing the creation of new works and reviving ignored and dismissed work by exceptional composers of the past
Located in culturally rich Louisville, the organization is at the forefront of redefining what a 21st-century orchestra can be and is well on its way of achieving its goal of becoming known as “the most interesting orchestra on the planet.”