Steward the Crown Family School brand identity, strengthening and evolving its distinctive positioning and visual expression, when needed, based on market insights and school goals.
Determine and monitor how Crown Family School is perceived by key stakeholders (e.g., current and prospective students, faculty and staff, alumni, civic leaders, policymakers, etc.) as well as how they perceive peer institutions.
Oversee updates to Crown Family School brand guidelines, messaging, and other communications standards in partnership with University Communications, UChicago Creative, and outside vendors, as needed, to ensure Crown Family School brand strategy is consistent with overall UChicago identity.
Partner with University and Crown Family School colleagues to ensure consistent and compelling messaging, visuals, and design are deployed across the school in a way that supports the overall Crown Family School brand identity and strategy.
Lead the development and implementation of short-and longer-range strategic communication and marketing plans that build awareness of and advocacy for the school, its mission, and impact among key stakeholders.
Lead the development of a school-wide, brand-building program designed to increase external awareness and understanding of the Crown Family School and its impact, working in conjunction with other members of the senior leadership team spanning Crown Family School faculty and centers, student affairs, development and alumni relations, student recruitment and global outreach, professional and career development, and diversity and inclusion.
Oversee the design and implementation of strategic and tactical communication and marketing plans related to various school announcements and initiatives, working with Crown Family School colleagues, University Communications, and external vendors, to build awareness and support for strategic priorities.
Develop and implement state-of-the-art tools and metrics to track, measure, and optimize the effectiveness of communication and marketing strategies and executed plans.
Expand the schoolâ™s capacity for stakeholder engagement with policy and social sector leaders, media, the civic community, and other opinion influencers to further the schoolâ™s reach and impact.
Identify and pursue innovative means to identify and reach audiences inside and outside of the University about the research, teaching, initiatives, and goals of the Crown Family School, its faculty, students, and alumni.
Serve as a senior spokesperson in representing Crown Family School to external constituents in the social policy, media, and academic spheres.
Develop and cultivate connections with policymakers and media outlets, in partnership with the Universityâ™s Office of Civic Engagement and University Communications, to ensure Crown Family School experts are visible and prominent in the social policy and practice dialogue.Â
Steward the management of Crown Family School communications channels ensuring they are optimized as part of a modern integrated communications and marketing approach and digital content strategy.
Evaluate Crown Family Schoolâ™s channel mix and related content strategies across owned, earned, paid, and social to optimize reach and engagement across the media ecosystem to advance school goals.
Oversee the development and implementation of channel-specific strategies and tactics, including but not limited to digital media, earned media, paid media, and events, to advance communications and marketing plans.
Partner with Crown Family School IT team and internal colleagues to update and/or redesign digital channels, such as the website, when needed.
Develop and enforce governance protocols for channel management among Crown Family School administrative departments and affiliated centers.
Serve as the senior communications advisor to the Dean and the schoolâ™s administrative and faculty leaders, leading all matters related to institutional leadership communications and issues management.
Serve as a member of the Dean's senior administrative team, playing a key role in developing the schoolâ™s strategic plan and serving as the expert on Communications and Marketing.
Partner with University Communications and Crown Family School leadership in identifying, managing, and responding to emerging issues and crises facing the school.
Develop and advise on executive leadership and internal communications strategy and processes, working closely with the Dean, Associate Dean for Administration, and Chief of Staff to ensure consistent and transparent communication flow from school leadership to internal stakeholders.
Lead the planning and execution of major strategic announcements and new initiatives.
Partner with the Dean and administrative and faculty leaders in the announcement of major initiatives, grants, and programs with school-wide strategic impact.
Coordinate with University Communications, key campus partners, and external vendors, as needed, on strategic announcements and new initiatives.
Oversee marketing and communications departmental activities to track progress and drive results towards goals.
Determine and communicate overall and short-term priorities clearly to all direct and indirect reports, providing sustained leadership and attention to individual projects when needed to achieve goals.
Define and track departmental-level metrics to assess the success of programs and initiatives.
Ensure resources are properly allotted and utilized for maximum effectiveness of the Communications and Marketing team, identifying solutions to resource gaps as needed.
Oversee the engagement of and relationship with outside marketing and communication firms who are contracted to support Crown Family School marketing and communications activities.
Lead talent and professional development of staff.
Build a positive team culture, managing and developing the Communications and Marketing team to engage employees and continually grow professional skills.
Set clear expectations and goals that encourage success for both individual employees and Crown Family School objectives.
Ensure staff has appropriate training to effectively and efficiently achieve individual and department objectives.
Provide coaching and mentoring support to direct and indirect reports.
Manages the media interface, including writing press releases, planning and organizing media coverage for major events, and responding to requests on sensitive or controversial issues.
Develops and manages the communications budget.
Performs other related work as needed.
Bachelor's degree in Journalism, Communications, Social Work, Political Science, Public Policy or related field.
Experience in communications, public relations, marketing, journalism, or relevant field. Experience in Higher Education.
Demonstrated experience in building and managing teams through change.
Knowledge of social work, higher education, and policy landscape.
Technical Skills or Knowledge:
Aptitude for translating complex issues and ideas to general audience.
Demonstrated understanding of the digital landscape and the role of social media and other online channels in communications, marketing, and public affairs.
Dynamic leader who combines vision with flawless attention to detail.
Superb writing and editing experience.
Excellent oral communication skills.
Strong organizational skills and ability to manage multiple tasks and work under pressure.
Knowledge of English language grammar, punctuation, spelling, and style.
Strong interpersonal skills with the ability to remain courteous, collaborative, and professional at all times.
Ability to work independently and with various stakeholders.
Some travel may be required.
Cover Letter (required)
References (3) (required)
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