As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
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The School of Medicine has an outstanding opportunity for a Senior Marketing Manager.
The UW Medicine Strategic Marketing & Communications (SM&C) Senior Marketing Manager’s purpose is to achieve business goals by developing and driving engaging marketing strategies reaching targeted audiences. The Senior Marketing Manager will partner with UW Medicine service lines, entity and administrative clients to lead and oversee client management, campaign development, execution and reporting.
This role plays an integral role in developing marketing strategy for assigned service lines and entities. The Senior Marketing Manager ensures achievement of business objectives as well as marketing message consistency and campaign effectiveness by independently managing the planning, creation, and implementation of marketing plans, tactics, and campaign deliverables. They will collaborate with the entire marketing and communications internal team (creative, editorial, social media, media relations, web, etc.) as needed to ensure clear, accurate, timely and consistent communication across stakeholder groups. The Senior Marketing Manager will collaborate with and manage various vendors such as media buyers, research organizations, agencies, and technology vendors, such as CRM, email. This person is the point-of-contact for designated service line and entity contacts.
This position requires a dedicated and curious thinker who prides themselves on staying up to date on the latest marketing and technology trends, and who is always seeking new ways to innovate and evolve marketing opportunities for UW Medicine. The Senior Marketing Manager plays a pivotal role in positively impacting the public’s perception of UW Medicine and its service lines and entities via marketing efforts.
This role is a champion of collaboration and is accountable for developing strategic plans, including planning, implementation, optimizing for performance, and reviewing performance metrics and sharing recommendations for the future. Excellent communication and relationship skills are paramount in this role as the Senior Marketing Manager works closely with internal service line and entity clients as well as with the SM&C team and multiple vendors on several fast-paced projects.
Relationship Management: Meet with clients on a regular basis to discuss any upcoming events, business needs, seasonal topics that impact the line of care or entity, changes to clinical faculty, and/or to review marketing performance. Current and planned internal resources include service line clients, market research, media relations, digital channels, creative, and content strategy. Drive work teams and vendor management meetings to discuss all deliverables and projects. Responsible for communicating clearly and regularly with internal and external constituents to keep projects moving forward while keeping parties well apprised of project status and decisions.
Marketing Strategy: Conduct intake meetings with every service line or entity client, in which business priorities and goals based on operational data is shared. Write annual strategic plans that align client goals with the overall business goals of UW Medicine, leveraging propensity model data and industry research. Write messaging documents and creative briefs to be shared across SM&C and vendor teams, and to ensure consistent messaging at every patient/audience touchpoint. Consider any ad hoc projects or requests to ensure that they align with the strategic plan. Seamlessly execute marketing plans to meet brand, budget, and operational objectives.
Project Management: Work with dedicated project manager if applicable or independently manage project timelines, scope, objectives, resources, and budgets, and ensure that changes are being documented throughout the appropriate project workflow.
Measurement & Analytics: Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Builds recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.
Marketing Research: Participate in regular and recurring industry research to stay informed of emerging marketing trends and opportunities. Seek new ideas that will work in the healthcare industry and that provide insight into marketing ROI. Sources include but are not limited to webinars, workshops, conferences, and certifications such as Google AdWords and Google Analytics. The Senior Marketing Manager will collaborate with various research resources to understand current trends in their niche and the needs and desires of consumers.
Change Management: Identify and act upon opportunities to improve and expand marketing at UW Medicine. Involve and influence others in the accomplishment of worthwhile organizational goals. Challenge the status quo, champion change, and influence others to change. Use business knowledge, innovative thinking, and sound judgement in the solution of problems or pursuit of opportunities. Maintain flexible viewpoints and positions that can change as additional information becomes available.
MINIMUM QUALIFICATIONS Bachelor’s Degree in marketing, business, advertising, or related discipline. 7-10 years of experience.
Additional requirements: •Strong leadership and motivational skills •Excellent listening, verbal, and written communication skills •Excellent presentation and public speaking skills, with an exceptional ability to communicate complicated concepts simply and clearly •Experience running large scope projects with cross-over departments and teams •Strong time management skills; highly organized and ability to cope with pressure, tight deadlines and multiple projects simultaneously •Strong project & program management experience •Strong qualitative and quantitative research skills and the ability to translate research into actionable insights •Experience in digital marketing, CRM, email marketing, content marketing, database marketing, analytics and consumer segmentation, lead generation, and multi-channel marketing •Fluency in digital advertising platforms – Google AdWords, Bing Ads, Facebook Insights, Instagram advertising, display advertising with retargeting and geofencing, and video advertising
Technical skills: •High level of proficiency with the Microsoft Office Suite, specifically Outlook, Word, Excel and Power Point, project management software.
Equivalent education and/or experience may substitute for minimum requirements.
PREFERRED QUALIFICATIONS •Healthcare experience •A graduate degree in business or related discipline.
CONDITIONS OF EMPLOYMENT The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.