Marketing Analyst / Production and Advertising Assistant
Michigan State University
Internal Number: 777433
The Broad College of Business is seeking an innovative and strategic Marketing Analyst to join our team environment. The successful candidate will manage paid media, marketing and enrollment management operations through the Marketing and Communications Office and serve as a primary support to academic units and programs.
The Broad College of Business creates and disseminates knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. Our vision is to be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. As an integral part of our team’s efforts in advancing the Broad College’s mission and vision, the ideal candidate for this Marketing Analyst role will be a creative self-starter that takes initiative yet works collaboratively with a high-energy team of college stakeholders. The ideal candidate will be committed to continued education in marketing and enrollment management, staying current on platforms, technology and best practices.
Provide marketing expertise for academic program recruitment efforts through the creation of comprehensive integrative marketing plans
Initiate and implement paid media efforts including researching effective channels to achieve objectives, placing advertising buys, performing ongoing assessment and coordinating delivery of associated assets
Assist with the development and coordination of marketing and advertising materials, ensuring alignment with MSU and Broad College brand guidelines
Conceptualize, launch and track marketing campaigns with appropriate reporting and analysis
Establish and maintain relationships with external agencies and vendors
Manage search engine optimization (SEO) efforts
Craft landing pages and forms to support lead generation
Undertake marketing automation activities such as email campaign development in our CRM
Develop and maintain an analytics suite to evaluate performance of strategies and report out key performance metrics to stakeholders
Other duties as assigned
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year degree program in marketing, advertising, communications or related fields; three to five years of related and progressively more responsible or expansive work experience in marketing, advertising and associated technologies; or an equivalent combination of education and experience.
Demonstrated experience with and excellence in: digital marketing channels such as Google Ads, Meta/Facebook for Business and LinkedIn Campaign Manager; CRM platforms such as Slate; marketing automation platforms such as Pardot, HubSpot or Marketo; social media management tools such as Sprinklr; landing page services such as Unbounce; analytics tools such as Google Data Studio and Google Analytics; SEO management services such as Semrush or Ahrefs; and project management software such as Asana. Evidence of a commitment to ongoing learning of trends and current best practices. Exceptional interpersonal skills with individuals and groups in a diverse environment as well as strong oral, written and digital communication skills; passionate attention to detail.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
Cover letter and resume required.
The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
The Bidding Eligibility ends on 05/24/2022 at 11:55 PM
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