Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 22,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University values diversity and fosters a climate that is grounded in respect and inclusion to cultivate the intellectual and personal growth of the entire university community.
Under the direct supervision of the Assistant Director, Business & Administrative Services, this position is responsible for the image and brand identity of Housing & Residence Life (HRL) through promotion of the department’s facilities, programs, and community. This is facilitated via the production of marketing materials and dissemination of department information through various media options, working with the senior leadership team on creating strategic marketing campaigns, and creating a positive image for both the department and TU in order to generate interest in living on campus. This position will provide oversight of the writing, editing, design, layout, production and distribution of all departmental marketing materials, web content, and social media. The incumbent will recruit, train, and supervise a support staff of student marketing and communications employees.
Responsibilities and Duties
Manage, oversee and develop communications, social media, publications, web presences and promotional materials related to the department; develop and manage website architecture and content strategy; assist in the development and lead the execution of social media strategy and content management; coordinate marketing related work and assignments between student employee writers, designers, photographers and publishers; work with all departmental program areas in developing creative briefs for marketing requests to promote facilities, programs, events and student employment; work with Towson University Printing Services and Art Services and vendors to produce promotions including printed materials, promotional items and audio/video presentations as needed; write, edit and proofread information for release in campus literature including, but not limited to student handbooks, mailing lists, newsletters, TU catalogs and the visitor’s guides; and write, edit and proofread posts for TU Today. Oversee internal brand education, awareness and consistency; meet with committees to provide brand and marketing consultation for a variety of needs; build and sustain strong partnerships with University Marketing, other campus departments or with external organizations to advance the mission of HRL; and serve as the primary HRL representative on the Student Affairs Marketing Committee and other relevant divisional and university committees.
Assist in the development and implementation of comprehensive and flexible marketing and communication plans; direct or conduct market research to benchmark against peer institutions and stay informed on current industry trends; and work with committees to implement campaigns to educate the campus community about the benefits of living on campus.
Recruit, hire, train and directly supervise a diverse student marketing staff, to administer and manage all marketing, public relations, technology and events as needed. Develop and coordinate periodic in-service training session for employees. Evaluate and oversee disciplinary procedures for student staff Assessment/Administrative related duties.
Provide information annually and as needed to support departmental annual report and divisional monthly success logs. Prepare a marketing & communications annual report complete with user data, student evaluations and interviews, and university collaboration efforts. Serve on TU and departmental committees, work groups or special projects, as assigned. Represent the Department at various campus, division, and community functions, as assigned. Contribute to the accomplishment of department goals and initiatives, as assigned.
Qualifications and Skills
Bachelor’s degree in Communications, Marketing, Marketing Strategy, or related field
One year of professional experience
Experience developing electronic and multi-media marketing content
Experience or ability to coordinate/manage multiple simultaneous projects
Proficiency in graphic design
Experience with design software and applications that should include: Photoshop, Illustrator and InDesign or equivalent
Salary and Benefits
Competitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here.
If you are motivated, innovative and team-oriented, we would love to hear from you. For consideration, please submit a cover letter and resume with your online application. This position will be open for a minimum of 14 days.
The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. Therefore, the University System of Maryland (USM) has strongly encouraged full COVID vaccination and up-to-date booster shots (when eligible) for all faculty, staff, and students at all schools in the USM as both a reasonable and necessary means of protecting our health and safety.
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).