Assistant Director of Development, Direct Response Marketing, Faculty of Arts and Sciences
Harvard University Alumni Affairs and Development
Location: USA - MA - Cambridge
Internal Number: 59117BR
This position will be based on our campus in Cambridge, MA.
Alumni Aﬀairs and Development (AA&D) comprises the University Development Oﬃce (UDO), Faculty of Arts and Sciences (FAS) Development, AA&D Resources, and the Harvard Alumni Association (HAA). There is a unique relationship between the University and the FAS fundraising operations, resulting from a long history in which University fundraising ultimately grew out of College fundraising.
Faculty of Arts and Sciences (FAS) Development FAS Development is responsible for the fundraising eﬀorts supporting the Faculty of Arts and Sciences, including Harvard College, the Harvard John A. Paulson School of Engineering and Applied Sciences, and the Graduate School of Arts and Sciences. FAS Development staﬀ work with donors, alumni, parents, and friends who provide critical support for the FAS and often for other parts of the University.
As part of the FAS Development Communications team, Direct Response Marketing (DRM) drives broad participation among alumni and parents to raise flexible current-use funds for the core mission of the FAS (Harvard College Fund, Graduate School of Arts and Sciences Fund, and a variety of other strategic priorities). The team combines fundraising principles with use of marketing channels, such as mail, email, phone, and social media, to communicate compelling cases for support that engage with over 100k constituents, inspire annual donors, and build a pipeline of future major donors. The team executes a robust annual strategy in addition to select partner collaborations with Major Gifts, Harvard College Fund, and Gift Planning.
The Assistant Director is an integral member of the Faculty of Arts and Sciences (FAS) Development team. This full-time non-exempt position reports to the Managing Director of Development, Direct Response Marketing and is responsible for overseeing all aspects of the Student Development Partner (SDP) Program and the day-to-day operations of digital appeal projects. This includes managing student workers, creating compelling messaging, defining effective segmentation and pool management, building philanthropic awareness, and aligning direct response marketing plans to raise flexible, current-use funds for the core mission of the FAS (Harvard College Fund, Graduate School of Arts and Sciences Fund, and a variety of other strategic priorities). The Assistant Director will collaborate with key DRM partners (OMG, DevComm, HCF) to deepen engagement and philanthropic investment.
This position requires a strong command of direct response fundraising principles and practices, a high level of organization, and professionalism. The Assistant Director will have access to confidential information pertaining to donors and alumni where a high degree of discretion, diplomacy, and professionalism are required.
The list below covers the most significant responsibilities of the position. However, it does not exclude other duties, the inclusion of which would be in conformity with the level of position.
Student Development Partner Program (SDP)
Assists the Managing Director with overseeing the strategic direction of the Student Development Partner Program
Develops a solicitation and student-generated content calendar ensuring alignment with the integrated DRM strategy and overall FAS fundraising priorities
Creates project timelines with corresponding deliverables, identifying necessary SDP hours to accomplish projects, and tracking overall capacity to ensure SDPs are actively engaged throughout their available hours, this includes managing payroll
Oversees, recruits, and trains up to 15 SDPs (including 2 Leads) each year
Provides coaching, mentoring, and performance feedback to all SDPs
Coordinates and executes monthly full-team and 1:1 SDP meetings and weekly team-Lead meetings to review performance, special appeal projects, scheduling, and updates
Uses database and technology tools to manage the day-to-day operations of the SDP program. This currently requires fluency in the ThankView platform and in script development, video recording and editing, and closed captioning. It may reintroduce phone and add texting channels in the future
BA/BS required. Minimum 4 years' relevant or transferrable experience.
Excellent interpersonal, visual, and written communications skills, comfortable speaking in group settings.
Strong organization and time management skills
Strong analytical and problem-solving skills, the ability to work with, interpret, and report data
Strong attention to detail
Ability to establish and promote good working relationships with peers, alumni, and donors.
Collaborative, professional, results-oriented team player with a willingness to learn/proactively acquire new skills as technologies and best practices evolve
Ability to work independently and prioritize in a complex organizational environment
Shows creativity and intellectual curiosity, as well as initiative and flexibility
Must have excellent computer skills. Knowledge of Microsoft Office Suite, ThankView or similar video messaging platform, and HTML highly desired. Willingness to learn these programs required.
Experience with databases and platforms desired (such as Advance, ThankView, Adobe Suite, Salesforce Marketing Cloud and social media platforms)
Previous experience managing students desired
Knowledge of direct response marketing practices highly desired
Commitment to diversity, equity, inclusion, and belonging principles
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.