Department: Marketing Reports to: Chief Marketing & Communications Officer Classification: Full Time / Salaried Exempt
THE BALTIMORE SYMPHONY ORCHESTRA and ORCHKIDS
For over a century, the BSO has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. As the largest cultural institution in Maryland, the BSO is internationally recognized and locally admired for its innovation, performances and recordings, and educational community initiatives including OrchKids. Launched in 2008, OrchKids provides children educational resources and fosters social change through the power of music in some of Baltimore’s under-resourced communities.
The Digital Marketing Manager is responsible for managing and implementing all web content and email initiatives to support the BSO’s goals of driving earned revenue online and deepening patron engagement. This position, reporting to the Chief Marketing & Communications Officer, will serve as the primary lead for front-end maintenance of the BSO’s websites (BSOmusic.org, OffStage.BSOmusic.org, and OrchKids.org) as well as email campaigns. Successful candidates must have 3-5 years prior experience in a digital marketing or e-commerce role.
This role will serve a key position to create a new website that is current, fully responsive, accessible, secure, and is easy to use by our clientele. This site will be the main site of the BSO and will have to reflect the organization, mission, and identity while creating a positive user experience and flow.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Perform day-to-day front-end content maintenance of BSOmusic.org, OffStage.BSOmusic.org, and OrchKids.org to ensure accurate, updated information is available for all patrons.
Understand how the website interfaces with our ticketing system, Tessitura, and actively report/troubleshoot issues as they arise.
Be familiar with full capabilities of Umbraco and WordPress the BSO’s Content Management Systems (or a similar CRM), to offer streamlined and efficient solutions to online projects and campaigns.
Serve as the primary liaison with website developers to ensure timely and efficient maintenance of the BSO’s website.
Provide quantifiable data and best practices to optimize website
Stay abreast of trends and emerging technology in the online marketplace and industry, adjusting the online marketing plan accordingly.
Manage 1 direct report, Digital Marketing Coordinator who is responsible for social media advertising and email marketing implementation, process, and strategy
QUALIFICATIONS AND CAPABILITIES
3-5 years prior experience in a digital marketing or e-commerce role.
Experience with Wordpress
Proficiency with HTML5 is required. Proficiency in CSS is preferred.
Experience working with a CMS, preferably with WordPress is required.
Experience with developing, deploying, and analyzing email marketing campaigns.
Experience with social media marketing.
Proficient in digital analytic reporting, including but not limited to experience with Google Analytics and Google Webmaster Tools.
Experience with responsive design.
Experience with SEO
Must be a self-starter who takes direction well.
Must be a team player with strong communication skills.
Highly organized, methodical, and process-driven.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Have a strong customer focus with the ability to identify and distinguish unique customer segments.
Ability to work within project management systems (Zoho, Trello)
Have a creative eye and mind for online page layout and digital media.
Experience with Tessitura, Wordfly, Umbraco, and UScreen is a plus.
Ability and motivation to work in creative ways to expand the boundaries of traditional audience services and take advantage of emerging e-commerce technologies.
Background in arts management is a plus.
COMPENSATION AND BENEFITS
Competitive salary negotiable, commensurate with qualifications and experience
Health insurance: two options to choose from; all at low cost to the employee
Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
Generous paid time off, including annual, personal and sick leave
Health Savings Account, employer contributes portion
Flexible Spending Accounts, including Medical and Dependent Care
Employee Assistance Program
Free/discounted tickets to BSO concerts
Hybrid and flexible work schedule
HOW TO APPLY
Please submit a resume, and salary requirements to marketingjobs@BSOmusic.org by Friday, July 15, 2022.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods, or otherwise to balance the workload.
THE BALTIMORE SYMPHONY ORCHESTRA IS AN EQUAL OPPORTUNITY EMPLOYER
The Baltimore Symphony Orchestra and OrchKids do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, differing physical abilities, genetic information, age, parental status, military service, or other non-merit factors.
The BSO is committed to improving and protecting the health of our musicians, staff, and our communities. We comply fully with the COVID-19 requirements of the state of Maryland and the city of Baltimore. It is required that employees be fully vaccinated against COVID-19 and provide proof of vaccination as a condition of employment.
APPENDIX I: BSO MISSION
The BSO performs the highest quality symphonic music of all eras that nurtures the human spirit. The BSO is committed to engaging, inspiring, educating, and serving diverse audiences and to enhancing the State of Maryland as a cultural center of vitality and importance.”
APPENDIX II: BSO SHARED VALUES
In October 2021, the BSO Board of Directors approved the following shared values, or “BSO Creed”:
We believe the BSO is first and foremost an artistic institution that is dedicated to the finest creative musical expression.
We seek to facilitate opportunities for creative approaches that allow musicians, staff, board, and partners to collaborate to serve our mission.
We strive to inform all decisions with our commitment to innovation and continuous improvement.
We believe the BSO should value, appreciate, and treat all individuals - patrons, staff, musicians, guest artists, and volunteers with compassion, respect, and dignity.
We seek to create a welcoming, safe, and enjoyable environment for all.
We strive to embrace all human differences and commit to caring and civility towards all with whom we work and serve.
We believe it is an honor to present great music to stir and nurture the soul.
We seek to attract, develop, and retain the best talent in all musicians, staff, board, and volunteers. Everyone who works at the BSO has an important role to play in our success.
We strive to act with uncompromising integrity and transparency.
ENGAGEMENT / EDUCATION
We believe deep connections to the diverse communities we serve are essential to our mission.
We seek to inspire and educate with powerful and meaningful musical experiences for audiences of all ages.
We strive to nurture the talents of musicians of all ages with accessible educational initiatives and programs.
We strive to create a culture where musicians, staff, board, and volunteers communicate, collaborate, understand, and appreciate each other’s work.
We believe diversity, equity, inclusion, and belonging – with respect to race, gender, and personal identity – are cultural and strategic imperatives.
We seek to create a culture of excellence that ensures access and inclusion of diverse voices in all that we do.
We strive to use the universal language of music to bring people together and embrace our multicultural society.
For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives including OrchKids.
The Baltimore Symphony Orchestra performs annually for more than 275,000 people throughout the State of Maryland. Since 1982, the BSO has performed at the Joseph Meyerhoff Symphony Hall in Baltimore, and since 2005, with the opening of The Music Center at Strathmore in North Bethesda, MD, the BSO became the nation’s first orchestra performing its full season of classical and pops concerts in two metropolitan areas. More recently, 2020 marked the beginning of a new era of artistry, innovation, stability, and digital accessibility, including the launch of the virtual platform BSO OffStage and a groundbreaking docu-concert series BSO Sessions. More information about the BSO can be found at BSOmusic.org.