GENERAL SUMMARY: Leads and Manages the planning, execution, and measurement of marketing, advertising, promotional and partnership initiatives as well as assigned personnel to impact the DART system.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Responsible for the development of DARTs annual promotions and media plans. Oversees the implementation and execution of marketing and promotions designed to increase customer engagement, consideration, ridership, and relevance.
Serves as relationship manager and primary liaison with external companies and organizations in developing and executing partnerships/strategic alliances and the allocation of DART advertising assets.
Interfaces with DART senior leadership and internal departments to find the best solutions for their marketing and creative needs. Represents Marketings value, and also represents the voice of the rider customer.
Develops talent and coaches team of direct reports to achieve success through cross-functional collaboration.
Manages the marketing aspect of the service development process and partners with the leader of Marketings Creative Services team while interfacing with Service Planning, Innovation, Technology and Operations to develop and market DART core and ancillary services.
Informs UI/UX for technology projects with Marketing involvement.
Defines research opportunities and oversees data insights and collection to provide informed recommendations.
Manages and aligns personnel and agency resources and budgets to maximize outcomes.
Performs other related job duties as assigned.
MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED: Note: An equivalent combination of related education and experience may be substituted for the below stated minimums excluding High School Diploma, GED, Licenses, or Certifications.
Bachelors degree from an accredited college or university in Marketing, Business, Product Management, Communications or related field. Masters degree preferred.
Eight (8) years progressive responsible experience in corporate marketing, advertising, promotions or related field to include four (4) years experience managing a professional staff.
Pass a physical (medical) examination that includes a drug screen in order to operate DART non-revenue vehicles.
Proficient using PC or MAC, Microsoft Office suite including Excel and PowerPoint.
Advanced written and oral communications skills to effectively communicate with all levels, both inside and outside DART.
Ability to effectively communicate with all levels of employees, vendors, contractors, media, a culturally diverse community, and others both inside and outside of DART when discussing technical information, interacting in meetings, or explaining policies and procedures.
Ability to be dedicated to meeting the expectations and requirements of internal and external customers; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Ability to blend people into teams when needed. Creates strong morale and spirit in his/her team. Fosters open dialogue. Defines success in terms of the whole team. Creates a feeling of belonging in the team.
Ability to marshal resources to get things done; uses resources effectively and efficiently; can orchestrate multiple activities at once to accomplish a goal.
Ability to use rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems.
Ability to quickly develop technical understanding; is good at learning new industry, company or technical knowledge.
Ability to accurately scope out length and difficulty of tasks and projects. Sets objectives and goals. Breaks down work into the process steps. Develops schedules and task/people assignments. Anticipates and adjusts for problems and roadblocks. Measures performance against goals. Evaluates results.
Ability to read a situation quickly. Good at focused listening. Can effectively negotiate difficult agreements and settle disputes equitably. Can find common ground and get cooperation with minimum noise.
REPORTING RELATIONSHIP: Reports to AVP Marketing *
WORKING CONDITIONS: Works in an environment where there is minimum exposure to dust, noise, or temperature. May be moderately exposed to unpleasant working conditions to include dust, noise, temperature, weather, petroleum products, and chemicals while visiting DART's operating facilities, assuming incumbent is observing all policies and procedures, safety precautions and regulations, and using all protective clothing and devices provided.
Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. The statements are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All employees may perform other duties as assigned.
DART is proud to be an Equal Employment Opportunity Employer, supporting diversity in the workplace. M/F/D/V
DART is far more than just "the thing you ride."? It is your "trusted guide"? to discovering all that North Texas has to offer.
DART public transit services are tailored to make your trip fast, comfortable and economical. Our extensive network of DART Light Rail, Trinity Railway Express commuter rail, bus routes and paratransit services moves more than 220,000 passengers per day across our 700-square-mile service area.