The Organization: The Detroit Symphony Orchestra is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision to be an inclusive and culturally relevant community where all people can experience their world through music. The DSO is a complex organization. Operating 365 days per year, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Cultivating a unified culture throughout the institution is an organizational imperative. The DSO offers a unique working environment and an excellent compensation package. The Detroit Symphony Orchestra is an Equal Opportunity Employer. Position Summary: The Loyalty Marketing Strategist works closely with the Marketing & Audience Development team and reports to the Director of Subscriptions & Loyalty. This role coordinates the development and execution of loyalty campaigns across all customer segments throughout their journey with the organization. The goal of this position is to increase retention of the DSO’s subscriber and audience base by developing creative and engaging strategies designed to increase usage and loyalty to the brand. Specific Duties and Responsibilities: ? Assist the Director of Subscriptions & Loyalty and the Senior Director, Marketing & Audience Development in managing the annual subscription campaign including monitoring budgets, planning timelines, developing offers, and analyzing weekly subscription sales progress compared to previous years and toward meeting audience and revenue targets ? Executing the annual loyalty campaign that focuses on customer relationships to drive engagement ? Constantly optimize programs by implementing a continuous learning cycle informed by data. Take on the test, measure, and refine methodology to run subscription and membership programs to increase retention, reduce churn, and increase custom satisfaction ? Support execution of market research including surveys, focus groups and other research to drive organization strategy and brand improvements ? Manage and occasionally write/edit copy for high-touch personalized communications including letters, emails, surveys, and more ? Develop, execute, and evaluate loyalty engagement and appreciation activities including events and concert activations ? Collaborate with counterparts in Advancement on patron benefits and how to further growth in a patron’s lifecycle LOYALTY MARKETING STRATEGIST JOB DESCRIPTION Department: Marketing & Audience Development FLSA Status: Exempt
Work Location: Hybrid FT/PT: Full Time
Last Revision Date: 6/22/2022 ? Work closely with the Marketing Projects Specialist on direct marketing efforts ? Effectively collaborate with leadership to guide and implement strategic direction Performs other duties as assigned Required Qualifications: ? 3-5 years' experience in loyalty marketing; preferably in the arts or non-profit sector ? Have a customer-centric mindset ? Experience with event planning and management ? Success in customer lifecycle marketing campaigns ? Demonstrated experience and investment in issues of diversity, equity, inclusion and belonging ? Ability to act independently, take initiative, and meet changing priorities ? Successful experience working in, and contributing to, a collaborative, team environment Desired Qualifications: ? Curiosity and drive to understand patron behavior ? Experience with a ticketing software; experience with Tessitura a plus ? Data-first and strategic mindset; able to offer insights and recommendations based on analysis ? Passionate about the arts and/or classical music Primary Reporting Responsibility: Director of Subscriptions & Loyalty Supervision Provided: None The DSO recommends that all employees be vaccinated and boosted. For unvaccinated employees, testing and mask protocols apply for onsite work.
About the DSO
The most accessible orchestra on the planet, the acclaimed Detroit Symphony Orchestra is known for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep connection to its city. As a community-supported orchestra, generous giving by individuals and institutions at all levels drives the continued success and growth of the organization. In January 2020, Italian conductor Jader Bignamini was named the DSO’s next music director to commence with the 2020-2021 season. Conductor Leonard Slatkin, who concluded a decade-long tenure at the helm in 2018, now serves as the DSO’s Music Director Laureate. Celebrated conductor, arranger, and trumpeter Jeff Tyzik is the orchestra’s Principal Pops Conductor, while the outstanding trumpeter and composer Terence Blanchard holds the Fred A. and Barbara M. Erb Jazz Creative Director Chair. Making its home at historic Orchestra Hall within the Max M. and Marjorie S. Fisher Music Center, the DSO offers a performance schedule that features Classical, PNC Pops, Paradise Jazz, and Young People’s Family Concert series. One of the world’s most acoustically perfect concert halls, Orchestra Hall celebrated... its centennial in 2019-2020. In addition, the DSO presents the William Davidson Neighborhood Concert Series in eight metro area venues, as well as a robust schedule of eclectic multi-genre performances in its mid-size venue The Cube, constructed and curated with support from Peter D. & Julie F. Cummings. A dedication to broadcast innovation began in 1922, when the DSO became the first orchestra in the world to present a radio broadcast and continues today with the free Live from Orchestra Hall webcast series, which also reaches tens of thousands of children with the Classroom Edition expansion. With growing attendance and unwavering philanthropic support from the people of Detroit, the DSO actively pursues a mission to embrace and inspire individuals, families, and communities through unsurpassed musical experiences.