Marketing Coordinator, Development and Alumnae Relations
Location: New York, New York
Internal Number: JR1494
Marketing Coordinator, Development and Alumnae Relations
This is an exciting time for Barnard, an institution of higher education that is devoted to empowering young women to pursue their passions. As part of a department-wide evolution of our constituent relationship, fundraising, and engagement strategies and platforms--including a transition to Salesforce as our CRM database of record--a new role has been created to help manage the Development and Alumnae Relations department's varied marketing communications efforts. The Marketing Coordinator will report to the Director, Development and Alumnae Communications and will work closely with all Development and Alumnae Relations teams in developing solutions to ensure the department is meeting our fundraising and constituent engagement goals through the development, execution, and analysis of marketing communications campaigns and activities. This position provides a tremendous opportunity for professional growth, and the ability to help chart a course for Barnard's fundraising and engagement future.
Duties and Responsibilities:
In coordination with the Director, help to develop and evaluate a comprehensive Development and Alumnae Relations marketing strategy for Barnard.
Assist with the design and implementation of successful marketing communications campaigns for fundraising, events, and other Development and Alumnae Relations initiatives.
Configure marketing business processes related to content approval, groups, calendaring, etc.
Manage and optimize constituent data within the department's primary marketing communications platform (Salesforce Marketing Cloud), including contact model, Data Extensions, Profile and Preference Centers, and audience segmentation.
Assist with the creation and running of reports to be used as audience lists for marketing communications campaigns.
Help design and implement constituent journeys and automated communications campaigns around various touchpoints.
Collaborate internally as well as with outside vendors to produce digital and print materials, craft clear and persuasive marketing copy, and develop email templates and other content, including dynamic content.
Conduct research on industry landscape, market trends, and constituent behavior, preparing reports by collecting, summarizing, and analyzing data.
Develop relevant marketing reports and dashboards to help analyze campaign performance and drive data-driven decision making.
Assist with user management and training for various communications tools and platforms including, but not limited to: Salesforce Marketing Cloud, Salesforce Experience Cloud, Salesforce Social Studio, GiveCampus, and others.
Provide support to the Development and Alumnae Relations department and other internal areas on these platforms managing changes, projects, and issue resolutions.
Other projects and duties as assigned.
Skills, Qualifications & Requirements:
Knowledge, Skills & Abilities:
Knowledge of traditional and digital marketing tools
Experience with research methods using data analytics software
Excellent oral and written communication skills
Strong attention to detail
Ability to collaborate with both technical and non-technical team members
Ability to strictly adhere to confidentiality protocols
Knowledge of the concepts, strategies, and best practices of broadcast email, social media, web development, and other digital marketing tactics
Familiarity with Customer/Constituent Relationship Management and Content Management System software
Curiosity and passion for problem-solving and leveraging data to develop insights
Ability to thrive in a fast-paced environment, often under tight deadlines
Highly self-motivated contributor who works well as an individual and within a team environment
Ability and willingness to occasionally work outside of standard business hours, including some weekends and evenings
Must meet the department's core values of collaboration, aspiration, transparency, respect, accountability, and trust
Bachelor's degree or equivalent professional experience
Strong understanding of marketing and communications
Experience integrating relational databases, software platforms, etc. with other applications
Previous experience with Salesforce Marketing Cloud or other Salesforce platforms, preferred, but not required.
Experience with Adobe Creative Cloud or other design and desktop publishing software preferred, but not required.
Experience in a development setting within higher education or nonprofit preferred, but not required.
Additional Information: This job is primarily performed remotely, but will require a presence in the office (in addition to duties previously specified as on-site) for team and full staff meetings, and other times as directed by the supervisor.
To Apply: Visit the job posting and submit a resume and cover letter for consideration. Applications without a cover letter will not be considered.
This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.
Since its founding in 1889, Barnard has been a distinguished leader in higher education, offering a rigorous liberal arts foundation to young women whose curiosity, drive, and exuberance set them apart. Ours is a diverse intellectual community in a unique learning environment that provides the best of all worlds: small, intimate classes in a collaborative liberal arts setting dedicated to the advancement of women with the vast resources of Columbia University just steps away in the heart of vibrant and electric New York City.