Indiana University Purdue University Indianapolis (IUPUI)
Internal Number: 301244
V.P. COMMUNICATIONS & MARKETIN (UA-VPCM-IUINA)
IU Studios is the central Marketing and Communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU.
The person in this role co-leads the Marketing Analytics team, which is tasked with generating insights from data across websites, mobile apps, email, paid media (search, social, display), social media listening, etc. These insights and reports inform decisions on marketing campaigns that impact student experience, enrollment, and university reputation. This is a leadership role, reporting to the Director of Digital Marketing & Analytics.
Manages a growing team of Marketing Data Analysts and part-time analytics interns.
Fosters the professional development of direct reports.
Co-creates, prioritizes, and leads the implementation of the university's marketing analytics roadmap.
Proactively communicates findings and actionable optimization recommendations to stakeholders by distilling complex information into common language.
Serves as a subject matter expert on marketing analytics, staying up to date with the latest tools and technologies.
Collaborates with internal stakeholders and agency partners to fully understand campaign executions, KPIs, and develop analytical frameworks.
Manages contracts and relationships with marketing analytics vendors.
Provides day-to-day operational management of data analysis staff.
Establishes short-term operational objectives.
Identifies operational issues and/or areas of improvement and implements solutions to improve processes and/or operational efficiency.
Analyzes, monitors, and evaluates performance of assigned staff; establishes work priorities, conducts performance reviews, and provides corrective action as needed.
Ensures adequate staffing and effective scheduling; participates and informs employment decisions for assigned staff.
Provides direct supervision and oversight of assigned staff and activities; impacts, and is held accountable for, the performance of team and/or assigned staff.
Ensures and provides training to assigned staff to improve data analysis operations; researches and identifies development opportunities for assigned staff.
Researches and stays up-to-date on new industry data analysis standards, best practices, and emerging technology; keeps next-level leader(s) informed of trends as well as significant problems.
Degree in computer science, information science, or a related field
2 years of data analysis, reporting, or related experience
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrated time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
This position has the potential to be located on any Indiana University campus with occasional travel to other campuses.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at email@example.com or by visiting IUPD.
About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.
IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.
By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.