The Director of Marketing & Community Engagement will support the Associate Athletic Director of Revenue Generation and Fan Engagement in the development and execution of a comprehensive marketing plan for the Department of Intercollegiate Athletics. This position will promote the Tulsa brand in an effort to increase attendance, generate revenue and coordinate further outreach in the Tulsa Community.
CHARACTERISTIC DUTIES & RESPONSIBILITIES
The Director will be primarily responsible for the development and implementation of marketing plans for men’s and women’s basketball and select Olympic sports as assigned.
Creation of promotional plans to drive attendance and fan engagement at events.
Establish effective on-campus marketing efforts aimed at increasing student attendance.
Develop and maintain strong student internship program.
Coordinate with Director of Ticket Sales on promotional nights that drive attendance.
Coordinate with Director of Fan Experience to make sure promotional themes are executed on a game-to-game and seasonal basis.
Cultivate relationships community partners to identify effective engagement opportunities in the Tulsa community that will correlate with their increased participation at athletic events.
Create Comprehensive strategy to increase brand awareness throughout the Tulsa community by participating in outreach opportunities.
Cultivate relationships with campus partners to identify effective engagement opportunities based around athletic events as well as collaborate to create mutually beneficial programming.
Bachelor’s degree in marketing, advertising, sports administration or related field. At least two years of athletic marketing experience in collegiate and/or professional athletics required. Ability to work in a fast-paced environment and manage multiple projects effectively. Possess a strong working knowledge of social media, Photoshop and desktop publishing skills.
Please submit a cover letter, résumé, and contact information for three professional references online at https://universitytulsa.peopleadmin.com/. The review of applications will commence immediately and will continue until the position is filled.
The University of Tulsa seeks to recruit and retain talented students, faculty and staff from diverse backgrounds. The University of Tulsa is an affirmative action/equal opportunity employer and encourages qualified candidates across all group demographics to apply. The University does not discriminate on the basis of personal status or group characteristic including, but not limited to race, color, religion, national or ethnic origin, age, sex, disability, veteran status, sexual orientation, gender identity or expression, genetic information, ancestry, or marital status. The University of Tulsa is an Equal Opportunity Employer Disabled/ Veteran.
The University of Tulsa is a private, independent, doctoral-degree-granting institution whose mission reflects the core values of excellence in scholarship, dedication to free inquiry, integrity of character, and commitment to humanity. The University of Tulsa is an NCAA Division I - Football Bowl Subdivision (FBS) university and member of the American Athletic Conference in all sports. The University seeks to provide student-athletes with the opportunity to compete at the highest level while making progress toward completion of a meaningful degree within an environment consistent with high academic standards, a commitment to equity and diversity, sportsmanship, personal growth and development, and ethical conduct. University website: www.utulsa.edu. Athletics website: www.tulsahurricane.com.