Senior Director, Marketing & Communications - Audience Development
Memorial Sloan-Kettering Cancer Center
Location: New York, New York
Internal Number: 61824
At Memorial Sloan Kettering (MSK), we're not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we're driving excellence and improving outcomes. We're treating cancer, one patient at a time. Join us and make a difference every day.
In compliance with applicable New York and New Jersey State regulatory authorities, COVID-19 vaccination (2 doses of either the Pfizer or Moderna vaccine or one dose of the Johnson & Johnson vaccine) is mandatory for all MSK employees, contingent workers, and volunteers. Exceptions are permitted for those employees who request and receive an approved medical or fully remote exemption.
*Staff working at a MSK New Jersey location must be up to date with COVID-19 vaccination, which includes having completed the primary COVID-19 vaccination series and booster once eligible as mandated by New Jersey State. All New Jersey staff not yet eligible for a booster must receive a booster within 3 weeks of becoming eligible as a condition of continued employment at MSK.
Note: Individuals are eligible to receive a COVID-19 booster five months after receiving the second dose of either the Pfizer or Moderna vaccine or two months after the J&J vaccine.
We're excited to recruit for a new role in MSK's Marketing and Communications department that will be responsible for growing new audiences as well as driving engagement and loyalty from existing audiences through various digital channels.
As Senior Director of Audience Development, you will report to the VP, Digital Content Strategy and partner with leaders across the org to define audiences and build best-in-class digital experiences that further our acquisition and retention goals. This role directly oversees CRM strategy and journey mapping but also influences every other digital output. This role is extremely collaborative, working closely with direct reports as well as other teams.
Develop MSK's audience strategy by working with cross-functional teams to develop tools, content, newsletter series, journeys, and digital experiences that drive new patient leads, engage existing audiences, and widen our marketing funnel.
Own our target audience groups, partnering with channel leads to prioritize by channel and platform and develop bespoke acquisition and retention plans for each laddering up to our goals.
Manage CRM strategy and site journey teams
Be a key thought leader and driver in the upcoming revision of our digital products
Develop team and site goals that drive audience
Proactively ensure that creative, messaging, language and voice are consistent across all external platforms and associated marketing channels
Be an analytics influencer, understanding the most important business KPIs for each team in each moment -- partnering with our measurement team for reporting and testing
Develop and support strategies to cultivate diverse audiences
Be comfortable working across teams, and exerting influence without authority to drive audience acquisition and retention
Be a builder, comfortable in ambiguity and ready to lead and mentor an organization without prior audience dev infrastructure
Identify and pursue off platform distribution opportunities and partners in the service of our goals
Successful track record of growing and cultivating digital audiences and achieving measurable audience goals
Email marketing experience, including list building, message testing, and open/CTR optimization
Experience with testing and experimentation and deep proficiency in digesting and synthesizing data to turn it into actionable insights for stakeholders across the organization
Proven ability to communicate clearly and transparently across teams and job functions, with an eye toward solutions and building consensus
Excellent judgment - in content, brand creative, partnerships, and messaging
Strong analytical skills and ability to identify trends and provide actionable insights.
Outstanding written communication and storytelling skills; translating complex concepts into intuitive and friendly communications.
We offer excellent compensation, healthcare benefits, and retirement saving plan. Apply today and find out more!
MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.