Details
Posted: 11-Jun-22
Location: Ann Arbor, Michigan
Salary: Open
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
About Ross
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improve business and society.
About the Center for Positive Organizations
The Center for Positive Organization at the Ross School of Business is a research action center dedicated to the science of Positive Organizational Scholarship. Our mission is to be the global leader in the science of thriving organizations, bringing together students, researchers, and leaders in collaborative learning experiences. Our programs encompass student co-curricular involvement, a flagship undergraduate action learning program, an active global research and teaching community, and a consortium of businesses engaged in applying the science of thriving. Learn more about CPO HERE.
Purpose
This important member of the Center for Positive Organizations' marketing communications team will implement our overarching integrated marketing communications plan that supports strategic efforts for growth in learning programs, research, and external partnerships. You will report to the Senior Associate Director of Engagement.
You will maintain daily marketing communications efforts including populating (writing/editing) and maintaining our Wordpress websites, managing our social media presence, and managing email marketing campaigns. Additionally, you will oversee graphic design support, web and social analytics tracking/analysis, managing process and timelines for routine and unique marketing communications projects, editing and posting photos, and other general CPO support.
You Will:
Marketing Communications Responsibilities
- Manage routine and unique, multi-channel marketing communications, recruitment, and engagement projects to support our student programs and other programs/activities as identified:
- Design marketing and engagement plans in coordination with Sr. Associate Director of Engagement
- Implement marketing and engagement plans through CPO, Ross, and U-M channels, such as iMpact email messages, newsletters, digital signs, flyers, etc.
- Implement new marketing and engagement experiments each year, e.g., alumni videos, reaching out to novel campus partners for advertising, etc.
- WordPress Websites: Write/edit content, update/add content directly via the CMS; coordinate website backend support vendor (mostly related to Wordpress/plugin updates); domain management; build out event registration forms with Gravity Forms (WP forms plugin)
- Social Media: Curate and create high-quality content daily (FB, TW, LI); monitor all active platforms; reshare appropriate posts from our followers, etc.; write, design, schedule campaigns using Hootsuite supporting events and programs; write and schedule content based on Google Alerts other content found on TW; approve requests to join LI Group; provide metrics
- Graphic design support: small projects (feature images for videos on our website, lower thirds graphics for web streaming, flyers); coordinate with external vendor for larger projects such as Impact Report
- Photography: maintain photography collection, edit, and post to FB and Flickr; coordinate with external vendors
- Manage analytics systems (tracking and analysis) to determine progress on important metrics to ensure success
- Communications related administration: field general inquiries; manage CPO Communications calendar; MCommunity Groups/Email Inboxes; Dropbox and Google Shared Drive Access; and Amazon Affiliates program
- Work with vendors, such as printers, to request quotes and support production needs
Event Marketing and Promotion
- To support our events, create/update event marketing materials, implement marketing plans (in addition to the promotional emails–Ross digital signs, social media images, flyers, slides, etc.), update event information on website, create and track registration pages and tracking:
- Positive Business Conference (biennial)
- POS Research Conference (biennial)
- Positive Links Speaker Series
- Gather POS Scholars at AOM
- Large student events
- Special events as identified
- Send event follow-ups based on templates
- Complete event evaluations and surveys
- Prepare after-event evaluation summary reports and website/social metrics
Email and Database Management
- Update database of over 17,000+ people in MailChimp and integration into Salesforce or other CRM including specific tagging; update CPO email groups in MCommunity
- Write and design content for branded emails for event marketing, monthly newsletters, weekly Waypoints emails, Community of Scholars
You Have:
You have a learning mindset and are creative, efficient, and detail-oriented. Additional qualifications include:
- Bachelor's degree and minimum of three years of experience in a marketing or communications position or an equivalent combination of education and experience
- Experience developing written content for both print and web-based outlets
- Experience developing or coordinating email marketing campaigns, with basic knowledge of HTML code and MailChimp (or similar email marketing platform)
- Experience coordinating social media campaigns
- Working knowledge of CMS-like website platforms (WordPress is ideal)
- Experience using Adobe Creative Cloud and Google cloud-based software
Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
- Generous time off (Vacation, Holidays, Season Days, etc.)
- A retirement plan that provides two-for-one matching contributions with immediate vesting
- Many choices for comprehensive health insurance
- Life insurance
- Long-term disability coverage
- Flexible spending accounts for healthcare and dependent care expenses
- Flexible Work Program
- Ross Onsite Fitness Center
Salary Information:
The general salary range for this position is $46,000 - $52,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include experience, knowledge and skills for the position. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
