Social Media Specialist - Public Relations/Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)
University of Southern California (USC)
Location: Los Angeles, California
Internal Number: REQ20118424
The Social Media Specialist is responsible for developing and executing an overall social media strategy to support Keck Medicine of USC. This strategy includes an evaluation followed by articulating goals, drafting policies, audience growth, engagement, focused messaging, identifying KPIs and a plan that will support multiple social media initiatives already on-going within the organization.
Day-to-day activities include maintaining content calendars, developing and posting original content, leveraging current digital assets, audit existing social channels and developing and/or participating in the process of responding to both positive and negative comments.
Minimum Education:â¢Bachelor's degree in new media/digital journalism, public relations, communications, marketing or related field â preferredMinimum Experience/Knowledge:â¢3+ years' experience in social media and content marketing within a large organization or agencyâ¢3+ years in social media content creation, digital journalism and communicationsâ¢Examples of successful social media communities and digital assets of brands or organizations candidate has recently managed.â¢In-depth knowledge and understanding of social media platforms and their respective audiences (Facebook, Youtube, Twitter, LinkedIn etc.) and how they can be deployed.â¢Experience in monitoring on review platforms such as Yelp, Google. Facebook. etcâ¢Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to successâ¢Experience in social media analytics and Google Analyticsâ¢Experience utilizing social media tools for sentiment analysis and reputation managementâ¢3+ years' experience in paid social media campaignsRequired License/Certification:â¢Valid California state driverâs license.â¢Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.