We are looking for a Manager - Product Marketing to join the RiverSource Insurance Marketing team! In this role the Product Marketing Manager will plan and implement marketing programs or projects that support company objectives. The job manages the overall planning, crafting and production of product marketing sales ideas and training materials to implement product strategies. You will also write, develop and coordinate the distribution of materials to the appropriate channel/media. This position is based in Minneapolis, MN.
Develop and implement strategic marketing plans, programs or initiatives to introduce new products and services as well as increase awareness of current business driven product initiatives. Coordinate with business partners in distributing to the appropriate channels/media.
Work with key business partners throughout the organization to develop strategic messaging as well as an understanding of the organizational needs. Maintain awareness of key corporate messaging across the organization to facilitate consistent messaging.
Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly. Reports and tracks budget.
Responsible for competitor analysis; generation of sales ideas and the development, training development delivery of marketing programs to the end users.
Bachelors degree or equivalent.
3-5 years of marketing experience.
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
Proven ability to work with cross-functional teams.
Ability to translate complex concepts into easy-to-understand language.
Ability to think strategically, coach and influence people at all levels of the organization. Ability to manage multiple projects simultaneously.
Financial Services experience preferred.
Insurance experience preferred.
About Our Company
Riversource Annuities and Insurance is a part of the Ameriprise family of brands that provides our clients access to solutions that create a road map for their future. At Riversource we embrace an inclusive and collaborative culture that allows us to help others achieve their goals by providing compelling product solutions. This includes insurance to prepare for and be protected during the unexpected, as well as annuities that will provide support through every stage of retirement planning such as asset accumulation, generating income, and leaving a legacy to loved ones or charity. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Riversource.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.