The Marketing Specialist serves as a member of University Marketing's (UMark) Creative Services group responsible for developing and executing strategic communications and marketing initiatives in support of the university's mission and brand. The UMark Marketing Specialist will:
- Support the UW-Madison brand through management of creative projects for the institution along with individual schools and colleges. - Manage large and small-scale publications with a keen editing eye from concept to publishing. - Oversee multi-channel creative projects
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
50% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
5% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
15% Responsible for production management for On Wisconsin magazine, a quarterly alumni publication.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
Required Bachelor's Degree Preferably in communications, marketing, journalism, public relations, English, or related field.
- Minimum of 3 years of experience in professional communications or marketing role. - Must have excellent writing and editing skills across all media. - Must have proven ability to manage large-scale and complex print publications. - Must have strong grasp of Adobe Creative Suite, web cms, and email marketing systems.
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $60,000 ANNUAL (12 months) Depending on Qualifications This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf
The successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment. University sponsorship is not available for this position.
How to Apply:
Please click the "Apply Now" button above to start an application.
You will be asked to upload a cover letter and resume highlighting your experience and skills as they relate to the listed qualifications for this position. In addition, you will be asked to provide a list of three (3) professional references. References will not be contacted without notifying you first.
Kory Breuer email@example.com 608-264-3551 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
A022460-GENERAL SERVICES/VC FOR UNIV RELATIONS/MARKETING
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.