The Role: Director, Marketing Strategy and Analytics
Grade/Level (relevant for internal applicants only): 13
The Location: New York
The Team: You will join an award-winning global Marketing & CX organization responsible for building critical audience relationships that drive engagement, pipeline, retention, and product usage growth. We leverage marketing expertise, product knowledge, and technology to craft relevant messaging for targeted personas, deliver high-quality audience experiences, and enhance critical moments throughout the prospect and customer journey.
We are looking for a strong leader, with deep expertise in Marketing Strategy & Analytics, to lead a seasoned and high performing team within the Strategic Marketing and Analytics organization, reporting to the Sr. Director of the group.
Your role is critical to driving the success of the Marketing and CX organization.
You will leverage your analytical and problem-solving skills, along with technology and process best practices, to communicate impact through performance measurement reporting and MQL and pipeline forecasting, as well as driving adherence to our data management and lead workflow frameworks.
What's in it for you:
The ideal candidate will thrive in a complex but highly entrepreneurial environment, where he/she will be responsible for developing and delivering a Marketing Strategy and Analytics internal consultancy, to drive not only historical performance reporting, but also predictive analytics that will help inform opportunities for future growth.
In this role, you will engage directly with global marketing stakeholders and sales and product leaders to optimize the impact that marketing has on pipeline and revenue.
You will own the global marketing analytics vision, strategy, and roadmap, and have the opportunity to engage in collaborative projects with a broad group of partner functions, as well as a highly performing direct team.
You will be responsible for defining and continuously refining revenue-aligned growth and demand models to predict Engagement, Marketing Qualified Leads, as well as Marketing Driven and Engaged Pipeline and Revenue.
You will partner with the Global Marketing and CX team, Marketing Operations, Finance, Business Line and Sales/Prospecting leaders to recommend marketing strategy and investments, identify ways to improve performance on the levers that drive Pipeline, and explain performance vs. plan with actionable insights
You will lead the Marketing Data and Analytics team and partner with Marketing Ops to build end-to-end tracking, measurement, and visualization of marketing performance.
You will guide the team in converting raw sales and marketing data into easy to understand and actionable insight through data visualization and dashboard creation.
You will analyze and uncover inconsistencies in our reporting data and propose solutions via technology and process improvement. Work with other internal stakeholders to improve insights from data collection and extraction from our commercial tech stack.
You will lead the team in delivering other projects within the department as needed, including ad hoc reporting for the Solutions Marketing and Demand Generation Marketing teams, ensuring that all deadlines are met.
What We're Looking For:
Significant experience designing and reporting on marketing strategy in alignment to sales processes
Experience managing a global team and strong endorsements from your colleagues
A significant portfolio of marketing analytics and insights that enabled revenue growth, generated in collaboration with data, product, and finance teams
Experience maintaining and analyzing data, with a proven ability to display analytical insights in a clear and compelling manner
Intermediate to advanced knowledge of Microsoft Excel, Salesforce reporting and dashboards; experience with Tableau/Tableau CRM an added advantage
Excellent written and verbal communication skills, including presentations to a Senior Leadership audience
Strong organizational skills, attention to detail, and ability to balance multiple projects concurrently while meeting deadlines
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $117,000 to $220,000. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires.
About Company Statement: S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work.
S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities.
S&P Global Commodity Insights enables organizations to create long-term, sustainable value with data and insights for a complete view on the global energy and commodities markets.
S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today's market, reach more customers, and shape the future of automotive mobility.
S&P Dow Jones Indices provides iconic and innovative index solutions, bringing transparency to global capital markets.
S&P Global Engineering Solutions solves for tomorrow's challenges today by transforming workflows and end-user experiences with data, insights and technology.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.