Marketing and Training Manager - Small Business Development Center
Location: Pittsburgh, Pennsylvania
Required Education: Bachelor’s
Salary: Commensurate w/experience
Higher Education Institution
Internal Number: 10-665
Develop implement and oversee all training and education programs that are offered by the SBDC to both potential and existing clients. Manage the data metrics in the SBDC client database necessary for the SBDC to report required key metrics to the Small Business Administration. Oversee and manage the Annual Entrepreneurs Growth Conference. Provide consultation services to Clients from time to time on an add needed basis when requested to do so by the Interim Director.
As a condition of employment, Duquesne University requires all new employees —full-time and part-time, including adjunct faculty—to get a COVID-19 vaccine and provide proof of their vaccination upon commencement of employment.
New employees requesting a religious or documented medical exemption from the vaccine must complete and submit a Duquesne University exemption request form for review and approval. To receive the appropriate exemption request form, contact firstname.lastname@example.org. Employees with approved exemptions will be required to be tested on a regular basis. DUTIES AND RESPONSIBILITIES:
Managing and coordinating marketing creative and initiatives for various marketing communications including Social Media and Search Ads.
Identifying and executing opportunities to improve our Center’s and our content’s search rank for key terms at the top, middle, and bottom of our marketing funnel.
Generating leads utilizing lead magnets, and automation campaigns.
Managing the media buying strategy and running various campaigns.
Evaluates and communicates results of advertising and communication projects and initiatives; identifies implications for the brand and provides recommendations for future actions.
Report on marketing KPI’s such as leads, conversion rates, website traffic, and track email campaign metrics.
Managing and updating the Center website including resources and blog.
Developing success stories and contributing to the Key Economic Impact Metrics.
Managing the Email Campaigns and reporting.
Representing the Center by actively participating in committees and networking groups.
Leading the Social Media & Video Production program – developing content strategy and oversee the video development process.
Monitoring and analyzing Key Economic Impact Metrics and reporting to the Center Director.
Planning and scheduling educational programs including outreach programs offered by the Center.
Assisting clients who need help with Search Engine Optimization, Branding, Content Strategy, Social Media and General Marketing needs.
Communicating with our partners and stakeholders to maintain our relationships and increase the Center visibility.
Managing and developing the Marketing and Educational Program budget.
Planning and organizing the Annual Entrepreneur Growth and Networking Conference.
Assisting the Center Director and consultants with various projects.
Communicating with the clients and establishing superior customer service.
Completing other duties as assigned.
A BS degree in Business or Marketing from an accredited institution.
Experience with Small Businesses.
3-5 years of experience in Marketing and/or Educational Content Development (integrated marketing across search, paid media, email, web, SEO/SEM, social, events).
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Experience with Google Ads.
Experience with Google Analytics.
Experience with Social Media Scheduling Tools.
Experience with Website Development/Management.
Experience with Educational Content Development.
Experience with Managing a YouTube channel.
Experience with Analytics and CRM software.
A proven ability to increase sales and measure the impact/ROI on implementation of programs.
Must have excellent interpersonal skills including presentation, public speaking and client interaction skills.
Must be able to efficiently utilize social media and MS Office products to accomplish work tasks.
Results driven, self-motivated, goal-oriented.
Ability to multitask and work proactively to thrive in a fast-paced environment.
Ability to work collaboratively and build strong partnerships.
Commitment to the University’s values of diversity, equity and inclusion, and recognition of the importance of treating each individual with dignity and respect consistent with the University’s Mission. Demonstrated experience with, and understanding of, the broad diversity of the University community (students, faculty, staff and others).
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community. APPLICATION INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.