WinningFutures: Through our structured Workforce Prep program, students throughout Metro Detroit are immersed in a multi-year experiential curriculum that begins in tenth grade and continues throughout college. The program includes mentoring, life skills development, goal setting, job readiness training, and career exploration. With help from volunteer mentors, students are empowered to become self-reliant, employable, and productive adults. Since 1994, we have positively impacted more than 49,000 students and awarded $1.9 million in scholarships.
You will serve as our expert storyteller and internal go-to person for all things marketing. Your role is to build awareness, participation, and support through strategies that engage the target audience and move them to take action. A typical week might include posting on our social media, sending website edits to our designer, writing blog content, making basic graphic design changes, and pulling analytics reports.
This position is perfect for a marketing generalist who would like to get more meaningful experience in many different areas. We are a nationally recognized and award-winning expert in empowering students to succeed. Learn more at WinningFutures.orgor at this video about a program graduate.
Our Culture: Winning Futures is a great company to work for! We have team activities and lunches, celebrate birthdays, work anniversaries, and heritage/awareness months, only respond to emails/texts/calls in off-hours if there is a major issue, health benefits, paid holidays including Juneteenth, open paid time off (details provided in job offer), and 401(K) with a match. One employee shared:
“The atmosphere and energy of the company is something that I love. The people I work with are great, and everyone is extremely dedicated to their work and the cause. It is a well-organized and managed nonprofit, which has been wonderful to work for.”
Your Marketing Activities:
Manage our social media channels: content, strategy, calendars, and engagement. This currently includes Facebook, LinkedIn, Instagram, and YouTube.
Coordinate analytic strategies to monitor, track, and report on the success of our digital communications (website, e-newsletter, and social media channels).
Create and send four e-newsletters annually (one each quarter).
Coordinate the content and layout of our website, working with our web manager.
Support events and projects by coordinating the creation of related materials.
Take photos or hire professional photographer for events and program activities.
Coordinate all interaction with vendors for marketing-related projects.
Coordinate the creation of 12-15 blogs per year (you will write some of them).
Coordinate all aspects of graphic design. For large and complex projects, work with our graphic designer (paid vendor) to create the design file. For small and less complex projects, use Adobe Illustrator or InDesign to create or update the file.
Review materials for adherence to our brand, message, and style guides, along with editing for spelling, grammar, and accuracy with the related content and specifications document.
Create and maintain planning documents that will be used to guide marketing and communication projects.
Support all initiatives by coordinating related video opportunities. For large and complicated projects, develop a specifications document, then get competitive cost estimates from professional videography companies. For small and less complicated projects, use internal videography equipment to record and produce video.
Be the “keeper” of our brand, message, and style guides.
Other duties as needed including attending some of our workshops and events for our students.
You Should Have These Qualities:
You have 3 to 4 years of successful experience in the marketing and/or communications field.
You have an associate degree or higher.
You are committed to diversity and embrace a personal approach that values and respects differences in race, ethnicity, age, gender, sexual orientation, gender identity, religion, ability, and socio-economic circumstances.
You have a pleasing and patient personality and can easily interact with anybody.
You are passionate about our mission and care about impacting our students.
You have an eye for branding and graphic design. You can do simple graphic design and, when needed, work with a professional graphic designer to create more complex collateral.
Using nothing more than words on paper, you can tell a story that captures attention and moves people to take action, without spelling, grammar, or punctuation errors.
Working alone, in groups, at home, or in the office is okay with you. You can adjust and thrive in a variety of settings.
Your work is thoughtful, creative, and detailed so there are few issues with your work and the impact is significant.
You are organized. You keep a calendar, make lists, and take notes in meetings.
You are a proficient and skilled communicator across a variety of platforms.
You acknowledge your shortcomings and work to improve them. You want coaching and are not afraid to ask for help.
You operate from a customer service perspective, eager to meet the needs and interests of our internal clients.
You enjoy collaborating and asking for input and ideas, then using that feedback to grow your personal skills and improve the product that you’re working on. You don’t get upset when your ideas are not used.
You provide feedback, sharing your ideas and input from a constructive perspective.
You come to work and meetings prepared, then actively participate in discussions and related work.
When a project requires certain steps be taken, you can follow the directions or process that is provided.
You are a good teammate, lending a hand when asked and offering help when you see it is needed. You share your ideas and input. You praise your teammates for work well done and treat your co-workers and constituents with dignity and respect in every interaction, regardless of the situation.
You understand that it’s important to get your work done and meet your goals. You also understand that it’s important to have fun along the way. You keep it professional, but also fun!
You show appropriate discretion around confidentiality, decisions are for the good of the organization and not the individual.
You focus on the positive, avoid the negative, and present yourself as such.
You want camaraderie with your co-workers. You are pleasant and helpful with stakeholders.
WinningFutures: Through our structured Workforce Prep program, students throughout Metro Detroit are immersed in a multi-year experiential curriculum that begins in tenth grade and continues throughout college. The program includes mentoring, life skills development, goal setting, job readiness training, and career exploration. With help from volunteer mentors, students are empowered to become self-reliant, employable, and productive adults. Since 1994, we have positively impacted more than 49,000 students and awarded $1.9 million in scholarships. Learn more at https://winningfutures.org/