Director of Development Marketing & Communications
University of Maryland
Location: College Park, Maryland
Internal Number: 100060
The Director of Development Marketing and Communications will develop, implement, evaluate and refine comprehensive communication and marketing strategies for all areas of athletics development including the annual fund, major gifts, capital campaign, events and stewardship, and alumni engagement.
Responsibilities include but are not limited to: The Director will be responsible for creative and measurable communications and marketing plans for athletics fundraising that encompass advertising, market research, publications, digital and social media, as well as other aspects of strategic marketing and communications. The Director will use innovative, data-driven marketing strategies to drive growth of the donor base for annual and major gifts, and to strengthen the philanthropic message of the Terrapin Club. In collaboration with the Senior Assistant AD of Marketing Strategy & Fan Experience and members of the external operations team, the Director will also lead the scheduling, deployment, and analysis of all Maryland Athletics email communications. The Director will collaborate closely with the Communications, Marketing, and Broadcast & Production units in the Athletic Department and University Relations and perform other related duties as assigned.
Preferences: Prior experience working in higher education, a non-profit organization and/or an intercollegiate athletic environment preferred.
Five (5) years of experience in strategic marketing and/or communications.
Experience building marketing campaigns focused on member acquisition & retention and revenue generation.
Experience in writing and design, preferably for fundraising/development purposes.
Prior experience in using data to drive marketing planning and decision-making.
Experience managing and creating content for social media.
Knowledge, Skills and Abilities:
Excellent written and oral communications skills.
Ability to set priorities, handle multiple assignments and deadlines, and display good judgment while operating in a flexible and professional manner.
Highly developed organizational and project management skills.
Strong interpersonal skills; ability to work collaboratively.
Strong capabilities in website design, branding and content management.
Exceptional computer skills; experience and comfort using marketing automation platforms.
Initiative and independent thinking, planning and decision-making.
Ability to attend and interact with donors and prospective donors at Terrapin Club events and athletic competitions.
Good understanding of the values of a public higher education institution and collegiate athletics, and the ability to articulate these values to internal and external constituents.
Knowledge of the laws, policies, rules and regulations governing the University, the Big Ten Conference and the National Collegiate Athletic Association (“the NCAA”).
To Apply: Submit applications electronically at https://ejobs.umd.edu. Search for position number 100060. For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.
Best Consideration Date: Apply by May 31, 2022.
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
The University of Maryland is a member of the prestigious Association of American Universities and is located on a beautiful campus located eight miles north of the nation's capital in College Park, which was recently rated "Best place to Raise Kids in Maryland" by Bloomberg.com. The campus is also near Columbia, Maryland, which was listed as the #2 “Best Place to Live” by Money Magazine. The Athletic Program has won 20 national championships over the last 15 years and is a charter member of the Big Ten Conference. Currently, 78 of the University's academic programs are ranked in their respective Top 25 nationally.