This is an ideal opportunity for a well-rounded marketing and communications professional looking to make a difference in the lives of many people across the state of Pennsylvania. This full-time position with nationally recognized Geisinger is a new position being recruited in support of a statewide rollout of Medicaid. The rollout will start earliest mid-Q2 of 2022, with state approval. This new marketing and communications role is vital in the successful implementation and execution of approved marketing and communication tactics for Geisinger Health Plan's Medicaid offering. Marketing plan tactics for Medicaid can include but are not limited to: direct mail, consumer communications, provider web portal, health plan member packets, health plan collateral, print fulfillment, inventory tracking, as well as field marketing and communications in partnership with community business organizations, health plan wellness colleagues, and health plan Medicaid community educators. This role works closely with the lead health plan marketing strategist for Medicaid, the Medicaid marketing and communications project manager, cross-functional department staff assigned to Medicaid, the Geisinger in-house print shop, Medicaid operational teams and project managers, and various external vendors, including state-designated Small Diverse Business (SDB) vendors working in support of the Geisinger Medicaid offering.
● Supports the 2022 statewide Medicaid roll-out and ongoing marketing and communications for the health plan offering.
● Works in a metrics-based marketing and communications model and collaborates with a cross-functional, matrix team.
● Supports department management on Medicaid heath plan priority activities and deliverables.
● Ensures clear and effective communication processes within the cross-functional team.
● Develops summaries and project briefs, as appropriate, to advance work and meet
● Supports the Medicaid marketing plan through preparation and distribution of government-
regulated materials for members and providers including: explainers, brochures,
newsletters, letters, email and others.
● Assists in the management and accurate delivery of necessary member data sets for
approved omni-channel communications efforts.
● Participates in periodic project implementation reviews and quality workgroups.
● Serves as a department resource for Medicaid regulatory audits.
● Serves as a liaison with external marketing agencies, printers, mail houses, and other approved partners who support Geisinger Medicaid marketing and communications.
Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
*Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).
The Geisinger Marketing and Communications Department works in a hybrid model that includes the flexible option of work from home or in-office at a Geisinger Marketing and Communications facility in Pennsylvania.
High School Diploma or Equivalent (GED)- (Required)
Minimum of 7 years-Relevant experience* (Required), Minimum of 3 years-Health Insurance/Managed Care (Required)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 1...3 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.