The Assistant/Associate Director of Digital Marketing plays a key role on the Digital Marketing team and is responsible for executing digital marketing campaigns and contributing to the overall digital marketing efforts of Michigan Athletics and its 29 sport programs. This role requires a creative individual who can think strategically while executing content and balancing priorities. In this role you will work with the Director of Digital Marketing and the Associate Director of Digital Marketing and be part of the Marketing, Ticketing, and Fan Experience team while collaborating across the entire External Operations department. All members of the External Operations department are committed to our mission: to connect, inspire and engage the Michigan Athletics community in order to support and enhance the University of Michigan and the Athletic department.
In this role you will be responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.
Integrating marketing effort across digital platforms (email, websites, mobile app, social media, etc.) and contributing to the overall digital marketing efforts of Michigan Athletics and its ticketed sports.
Leads digital marketing efforts for email and coordinates with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.
Leads digital marketing efforts for MGoBlue.com (the official Michigan Athletics website) to ensure digital ads, promotions, communications, landing pages and ticket pages reflect current marketing priorities.
Develops and grows audiences for the Michigan Athletics mobile app while leading efforts to ensure that marketing and communication priorities are reflected on the mobile app.
Work in collaboration with the digital communications team to ensure social media marketing messages align with current ticketing and marketing priorities.
Measure results and track metrics to improve campaigns and report on website, email, and mobile app performance.
Project Management, Collaboration and Strategic Improvement
Play a role as a project manager to ensure proper timelines are built and maintained for current and future marketing campaigns for ticketed sports.
Collaborate with Creative and Video staff to develop impactful marketing assets.
Assist in building strategy and best practices as it relates to digital marketing and content marketing.
Update and maintain back-end system data and account in the email marketing platform.
Research trends and explore improvements to digital marketing techniques (e.g., personalization, A/B Testing, behavior-based campaigns, customer journeys, and dynamic content).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities, and activities may change or be assigned at any time.
Bachelor's degree in marketing, communications or related field
Experience with Google Analytics
At least two years professional experience in marketing or communications
At least two years professional experience in website design and CMS management.
A comprehensive understanding of website code and website CMS systems in particular, SIDEARM.
Familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, etc.) as well as prior knowledge of email marketing software
Experience with website and mobile app content management systems.
Experience with Paciolan ticket system and SIDEARM CMS.
Experience with Google Analytics.
Experience working in college athletics.
Passion for the University of Michigan, Michigan Athletics and sports.
An in-depth understanding of digital assets including, but not limited to websites, mobile apps, social media, marketing integration, content marketing and digital marketing strategies.
An in-depth understanding of brand management, communication and marketing strategy and user experience.
A sound proofreader with attention to details.
Organized and able to lead and balance multiple projects and deadlines.
A positive and active team player who actively participates in meetings.
The University of Michigan Athletic Department is dedicated to building a department culture which demonstrates respect for all, shows compassion for others, and celebrates the differences among our staff, student-athletes, and supporters. We are committed to the hiring and development of diverse staff who contribute to an inclusive environment.
In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.
The University of Michigan athletics date back to 1866 when baseball became the school’s first varsity athletic team. Now, 150 years later, the athletic department fully supports 31 varsity athletic teams and annually ranks among the premiere collegiate athletic programs in the nation, both on the competition field and in the classroom.
The Wolverines have accumulated 52 national team titles along the way, with ice hockey and men’s swimming and diving claiming more national championships in their respective sports than any other Division I program. In 2001, the field hockey team won Michigan’s first women’s NCAA title, followed four years later by softball who claimed the first Women’s College World Series title east of the Mississippi in 2005.
At the Big Ten Conference level, Michigan is far and away the preeminent athletic program. Upon the conclusion of the 2007-08 academic year, the Wolverines claimed a Big Ten record 343 conference team titles, 117 more than their closest competitor. One of the original member institutions from 1896, Michigan teams have won more Big Ten titles than any other conference member in nine sports: baseball (35), football (42), women’s gymnas...tics (16), women’s rowing (4), softball (12), men’s swimming and diving (33), women’s swimming and diving (14), men’s tennis (36) and men’s track and field (57).
Dynasties have been developed over the years in sports such as football who boasts more all-time victories, and the highest winning percentage, in the history of collegiate football. The Michigan women’s gymnastics team has won 15 Big Ten titles in the last 17 years. The women’s swimming and diving team, who won a record 11 consecutive conference titles from 1987-1998, and women’s gymnastics also claim more total championships (14) than any other women’s program – in any sport – in the history of the conference.
Academically, Michigan is just as proud of its 71 student-athletes who have combined for 96 Academic All-America honors, including fullback Dick Balzhiser who was initiated into the Academic All-America Hall of Fame in 2002.
Our website – MGoBlue.com – is one of the most unique and heavily visited collegiate sites in the world.