Assistant Director of Athletics for Digital and Creative Marketing Strategy
Location: Hempstead, New York
Required Education: 4 Year Degree
Internal Number: 898128-22
BASIC FUNCTION:BASIC FUNCTION: The Assistant Director of Athletics for Digital and Creative Marketing Strategy is responsible for marketing that leads to revenue generation through ticket sales and attendance at events and in-game fan experience.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Hofstra University, an NCAA Division I institution and a member of the Colonial Athletic Association, is seeking a highly motivated individual for the position of Assistant Director of Athletics for Digital and Creative Marketing Strategy.
Responsibilities include, but are not limited to:
Responsible for reaching the set ticket revenue goal each year.
Work in conjunction with the Director of Fan Engagement and Ticketing to develop and implement comprehensive ticketing sales, service and retention strategies, including proactive sales campaigns and outreach initiatives to drive revenue and attendance.
Creates a digital marketing strategy to increase revenue and attendance at athletics events, particularly basketball.
Uses social media strategies to drive engagement that leads to ticket sales and attendance at games.
Actively prospects new sales leads and is responsible for the planning and execution of ticket sales efforts for season sales, premium area sales, group ticket sales, and single game ticket sales.
Creates overall marketing plan for all ticketed Hofstra sports and events including advertising plan, social media promotion.
Use creative methods to increase Hofstra student attendance at all ticketed events and works with Student Affairs to create a unified effort.
Responsible for fan experience and game day atmosphere including all game scripts, music, on-court/field promotions, and overall run of show for all ticketed events.
Create digital engagement plan including video and graphic content for ticketed event promotion.
Establish, develop and maintain positive business and customer relationships.
Work with off campus partners, including community groups, non-profit organizations, businesses, and youth organizations, to drive attendance and revenue by selling group packages and creating group specific promotions.
Create yearly, season, and game-by-game revenue projections.
Oversee the marketing budget.
Other duties as assigned by the Director of Athletics.
This position requires working nights, weekends and occasionally holidays to attend appropriate athletic events.
Candidates must be willing and able to organize and handle all aspects of administration and adhere to the rules and regulations of Hofstra University, the Colonial Athletic Association, and the NCAA.
Bachelor’s degree required.
At least 2-3 years of experience in marketing and/or ticket sales in athletics.