Location: US:PA:Hershey Work Type: Full Time FTE: 1.00 Shift: Day Hours: 8 Hour Shifts
SUMMARY OF POSITION:
This position is responsible for developing and leading the execution of marketing strategies for communications campaigns based on research, client input and system priorities for assigned programs and service lines. This includes identifying target audiences, establishing goals and measurement plans, tactical coordination, ensuring brand consistency, coordination/collaboration with content team, physician liaisons, events coordinators and call center, and reporting of results.
This position partners with the assigned program-specific stakeholders and marketing team to manage the client relationship, and is responsible for collaborating on the creation, execution and adaptation, as needed, of assigned client annual marketing plans, including budget and budget oversight; implementation of and/or purchasing of market research; purchasing of paid media placements, including print, outdoor, radio, digital, etc., and setting timelines. This individual works closely with the Regional Liaison to ensure service line messaging and brand consistency across the region. This individual relays applicable market specific intelligence and opportunities, coordinates projects with other staff, establishes goals and objectives for project teams, and provides ongoing assessments of progress.
Bachelors Degree or equivalent experience required
3 to 5 years of relevant experience required, including development of marketing and communication campaigns/plans, budget preparation and oversight, timeline coordination, resource assessment/allocation, use of market research and assessment tools/resources, client management and strategic planning
KNOWLEDGE, SKILLS, & ABILITIES:
Strong verbal and written communication skills
Strong interpersonal relationship skills
Ability to interpret key business data and apply it to strategy
Ability to lead group creative concepting and brainstorming
Ability to oversee project management and coordinate work across multiple teams
Ability to develop and analyze marketing campaign results and other consumer data and effectively communicate the details
Ability to adapt marketing plans based on business intelligence, changes in the marketplace, or evolving trends in marketing practice
If chosen for this position, you may required to pass a Post Offer Employment Physical Exam in accordance with the measurements listed in the Work Task Analysis (WTA) report. This job description is a general outline of duties performed and is not to be misconstrued as encompassing all duties performed within the position. All individuals (including current employees) selected for a position will undergo a background check appropriate for the position's responsibilities.
Penn State Health is fundamentally committed to the diversity of our faculty and staff. We believe diversity is unapologetically expressing itself through every person's perspectives and lived experiences. We are an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, martial status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information. If you are unable to use our online application process due to an impairment or disability, please call 717-531-8440 between the hours of 7:30 AM and 4:30 PM, Eastern Standard Time, Monday through Friday, email firstname.lastname@example.org or download our Accommodation Instructions for Job Applicants PDF for more detailed steps for assistance.
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