ANI - Digital Marketing Assistant - 12 month contract
Location: Sydney, New South Wales
Internal Number: ABLAUS31001639ENUSEXTERNAL
We have an exciting opportunity for an enthusiastic and self-motivated Digital Marketing Assistant to join our Nutrition business based at Macquarie Park.
This role is a 12 month fixed-term contact.
Reporting to the Consumer Marketing Lead, the primary job function of this role is to support the digital marketing functions of Abbott Nutrition ANZ to drive engagement, trial and retention of consumers, health care professionals and other key stakeholders.
The role is responsible for contributing to the execution of digital marketing initiatives that link both upstream demand generation (hospital/HCP channel) and connecting pull through downstream (retail), together with clear trackable KPIs. The role is involved in a broad range of digital initiatives across the full marketing spectrum.
Main responsibilities are, and not limited to:
Content calendar implementation and content management of brand websites, Home Enteral Nutrition (HEN) portal, website and social platforms;
Monthly and ad hoc digital reporting and insights, using key tools like Google Analytics, Salesforce and SEO tools;
Coordinate SEO and SEM initiatives to ensure our website and digital ecosystem is optimised for search, reporting and benchmarking to the business;
Support and manage approval processes for digital content using Abbott's approval system, working with business stakeholders to get feedback and to make amendments as required to digital content;
Community management of social channels, flagging issues and working with the relevant stakeholders across the business to draft responses to customer service requests via Facebook;
Coordination of monthly CRM deliverables and process across consumer and HCP - working with agencies and internal teams across medical, marketing and regulatory to manage timelines, content reviews and asset/content deliverables, as well as reporting on campaign performance;
Liaison between internal stakeholders, sales representatives and agencies to flag issues and enhancements to the Home Enteral Nutrition (HEN) portal;
Work with brand managers, sales team and agencies to provide digital assets for customers and campaigns .
What makes you a successful candidate:
Up to 2 years of relevant work experience as a digital marketing assistant or coordinator
Relevant tertiary qualifications in digital marketing, IT, marketing or communications
Passion for digital marketing, search marketing and customer experience with enthusiasm to learn and build digital skillset
Experience with, and exposure to, search marketing and SEO
CRM understanding and campaign experience
Understanding of Google Analytics, content management systems, search, social and digital tools
Highly organised with intermediate or high level of skills in Excel, Powerpoint, Word
Experience in project coordination and working with business stakeholders across different disciplines with strong relationship building skills
High level adaptability and willingness to learn and build skills across different areas of digital marketing
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
Professional and Personal development opportunities
Being part of an organisation reputed to be a World's Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 113000 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us, or referring candidates to this role.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.