Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
The Global Marketing Director (MD) is responsible for setting the strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture for the Tricuspid Therapies Group. This "product champion" is the focal point for the Division regarding product and market knowledge as well as planning/execution and achievement of Group business objectives.
The MD is responsible for the product from identification of customer and market needs to concept and product development, product launch, through and including product discontinuation.
The MD is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs) by developing and overseeing execution of the Strategic Marketing Plan that drives the flow of products to our customers in a manner that highlights differentiation and value. This includes definition of and segmentation of the market, targeting and positioning and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion) for the Tricuspid Therapies Group.
The primary responsibilities of the Global Marketing Director are:
Lead the development and execution of the Strategic Marketing Plan for the Mitral Therapies Group in coordination with the LBE budgeting process and including, at a minimum, the following elements:
Integrated Marketing Campaigns: Develop and execute marketing campaigns that promote and develop the mitral portfolio positioning and messaging in support of the brands; integrated across marketing channels and in collaboration with regional partners globally.
Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition.
Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids and support materials to help them exceed their sales plan.
Participate in upstream and strategic business initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
Utilize market research, customer input, Regional input, and other means to ensure profitable and differentiated products are delivered to market.
Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis...customer; financial; and timeline impact).
Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.
This includes providing direction to the Commercial Areas/countries and all in-house groups.
Interface with consultants, marketing research firms, ad agencies, other vendors and customers to effectively manage and grow business profitably while maintaining a customer focus woven throughout all activities
This includes gaining positive media exposure in partnership with the Public Affairs department.
Ensure Launch and Post-Launch Success:
Offer leadership to international commercial organizations and on-market teams through successful launch.
This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
Identification of new business opportunities through expansion of existing products into new markets or enhancements of existing products to maximize existing markets to support the commercial organizations in achieving plans and objectives.
Assuring internal coordination of resources to assure business expansion via therapy expansion development (clinical, regulatory, indication expansion) activities into appropriate geographies.
Collaborates and provides strategic direction to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality and, Regulatory that affect the successful achievement of the Group business objectives.
Bachelor's degree or equivalent combination of education and work experience
Master's degree preferred
Previous experience in transcatheter and/or structural heart therapies highly preferred
Previous experience in all aspects of marketing essential; managing upstream projects with cross functional partners and customers, and downstream initiatives in support of a global commercial organization in a competitive market.
Prior experience monitoring progress of departments or units toward divisional and company goals; monitoring all costs associated with assigned organizational unit; monitoring company-wide indicators such as market share and profitability; monitoring industry trends and external environment in areas relevant to the assigned organizational unit.
Prior experience developing and/or identifying new work processes that will have broad applicability throughout the company; contributing ideas for improving work processes and achieving organizational goals; investigates and solves problems that impact work processes and personnel in multiple units or departments; develops and communicates a vision for a major segment of the organization.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.