Marketing & Enrollment Manager, Master of Science in Communication Program
Location: Evanston, Illinois
Internal Number: 44385
Department: SoC Communication Studies Salary/Grade: EXS/7
The Marketing & Enrollment Manager of the Master of Science in Communication Program is responsible for managing the daily activities and systems of marketing, recruiting, admissions, and enrollment in a high touch recruiting environment. Under the direction of the Associate Director of Marketing & Enrollment Management, the Marketing & Enrollment Manager manages key aspects of the graduate admissions process and marketing strategy, including managing the application process, tracking, and reporting, conducting applicant interviews, managing online and in-person admissions and marketing events, building creative assets, managing an editorial calendar, creating content marketing, and supervising the in-house digital/social marketing implementation, and processing student enrollment. Regularly scheduled Saturdays and occasional evenings are required to support program activities.
Northwestern University employees take advantage of excellent healthcare, education, and retirement benefits, as well as generous paid time off and great views of Lake Michigan.
Please note: Flexible availability that includes regular weekend and occasional evening hours.
Admissions & Enrollment
Serves as the first and ongoing point of contact for prospective students and effectively communicates merits, benefits, and requirements for admission to the program.
Manages daily communication with applicants and admitted students.
Assumes oversight and follow-through of the accepted student retention program.
Assists international applications with additional application requirements such as navigating transcript services, the virtual open house, and video interviews.
Manages CRM database and administers the online application platform to ensure effective pipeline processes of a large volume of applications annually.
With discretion handle application files containing the personal information of applicants and students. Appropriately disposes of non-matriculating applicant information in accordance with University guidelines.
Manages, schedules, and conducts admissions interviews for domestic and international students; evaluates and makes recommendations for admission.
Enters and advances matriculating students into the university enterprise system (SES).
Secures and distributes NetID information.
Creates and presents admissions and enrollment analytics reports for MSC Leadership and SoC Administration.
Designs and implements recruiting activities - including but not limited to open houses, webinars, information sessions, interviews, and class visits.
Develops, plans, and implements engagement and retention strategies for accepted applicants
Record interaction with prospective and current students in a timely, accurate and thorough manner in the school’s constituent relationship management (CRM) system.
Segment prospect pool using a pre-defined quality index
Works closely with vendors and program marketing partners to implement marketing campaigns.
Create and present analytics/reports for campaign and process evaluation to MSC leadership and SoC Administration.
Manages program website updates, workshop websites and email marketing campaigns, and social network marketing campaigns.
Creates and manages an editorial calendar.
With proficiency in Photoshop, Adobe InDesign, iCloud, and Mailchimp, writes and creates visually interesting content marketing and promotional creative assets—and adheres to the editorial calendar timelines and deadlines.
Working with marketing partners, create and manage the student and alumni blogs.
Create and manage program(s) newsletter.
Create and develop various communication, marketing, and admission materials adhering to NU Global Branding policy.
Trains CRM users as needed/appropriate.
Coordinates schedules for temporary/work-study students.
Supervises and coordinates work for temporary/work-study students.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in a major such as marketing, business, education, accounting or related; OR appropriate combination of education and experience.
Minimum three (3) years of progressive experience in higher education program management, admissions, alumni relations, or marketing/recruiting.
Previous experience working with graduate students.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent written/oral communication and presentation skills. Communicates effectively in large and small groups, writes precise, well-organized emails, letters, and proposals without grammatical mistakes or spelling errors.
Ability to prioritize, plan, and organize in an efficient and productive manner with superior attention to detail.
Demonstrated project management experience. Ability to organize and manage workflow, develop sound work processes, and manage multiple projects simultaneously.
Facilitates open and effective communication, cooperation, and teamwork among all program constituencies.
Working understanding of CRM and online application platforms.
Exhibits energy and desire to achieve; takes action that has not been requested to improve or enhance job results.
Understands the implications of professional development training and can implement new skills into work practices.
Identifies opportunities to improve procedures and practices, shows imagination.
Master’s degree preferred in marketing, education, business, communication, or related field.
Experience working with international students
Working understanding of university and program-specific systems such as SES, People Soft, and Survey Monkey.
Knowledge of Slate CRM, Photoshop, Adobe InDesign, iCloud, WordPress and HTML coding preferred.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficiency in Slate CRM
Quantitative reasoning skills and ability to develop analytical reports
Advanced interpersonal communication and interviewing skills
Familiarity with communication and/or professional graduate programs
Work-Life and Wellness: Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.
Professional Growth & Development: Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.
Northwestern requires all staff and faculty to be vaccinated against COVID-19, subject to limited exceptions. For more information, please visit our COVID-19 and Campus Updates website.
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.