Are you looking for your next career challenge? We are excited to be recruiting a Director, CRMStrategy who is passionate about data, lifecycle marketing and personalized comms! The incumbent will be a senior member of the Digital Strategy team, helping to drive the strategic goals of the Marketing and Communications department through use of newsletters and CDP data.
Reporting to our Vice President, Digital Strategy, you will:
Develop and implement a comprehensive strategy and multi-year roadmap for a best-in-class lifecycle marketing engine that enables personalized communications to deliver the right message to the right person at the right time in alignment with our business goals.
Develop our newsletter strategy and build a full suite of newsletters.
Drive CRM best practices across the organization, managing people and processes cross-functionally to ensure adoption.
Develop monthly evergreen email calendars leveraging the work of the strategy, brand and editorial teams
Oversee and complete creative briefs for new and existing campaigns.
Develop and implement an ongoing testing regimen (subject lines, cohorts, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement and conversion
Partner with data and analytic team to develop weekly, monthly, and ad hoc reporting on email performance
Conduct a strategic review of existing CRM channels with a start/stop/continue lens and build out new CRM channels to establish efficient new growth.
Participate in the development of detailed customer journey flows with actionable triggers to drive conversion and engagement based on customer insights.
Stay informed on market trends and retention standard methodologies, including personalization, CRM flows, email deliverability, and innovative creative approaches.
10+ years of experience in CRM or other related functions.
Disposition to thrive in a fast-paced, matrixed environment
The ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations for testing.
Experience creating newsletter strategies
Experience working with a CDP
Management experience leading CRM teams and managing outside agencies.
Critical thinking and problem solving with a positive attitude is a must.
Strong project management skills and attention to detail.
Superior written and oral communication and executive presentation skills.
A passion for helping people who are fighting cancer
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.