Manager - Brand Marketing and Communications, Deloitte Leadership Academy
The Deloitte Leadership Academy (DLA) is a leading-edge, branded educational institutes that serve as developers of talent across the firm. DLA will emphasize human capabilities as complementary to technical ones, setting the standard for creating growth-oriented and inclusive professionals and leaders for the future of work. When operating at full scale, DLA will serve all Deloitte professionals.
The chief purpose of Learning & Development at Deloitte is to grow leaders for the future, build world-class capabilities for maximum client impact, and consistently deliver an exceptional development experience to our people. Building a brand for DLA that conveys this purpose and communicating it effectively internally and externally is critical to achieve our goals.
Work you'll do
As a Marketing Manager, you will lead projects aligned to the branding of DLA as well as communication strategies and designs highlighting one or more threads of work within the academies. You will support the branding, marketing, and communications to launch and build DLA while contributing to thought leadership in alignment with the strategic vision. Your efforts will support and promote the curricula of DLA which align with the learning and talent development strategy to achieve desired business outcomes, on time and within budget. The responsibilities include:
Branding & Communications Management
Lead key marketing and communications campaigns in collaboration with multiple Deloitte branding initiatives (e.g., Talent Experience, Tech Narrative, DU, etc.) and implement deliverables, while identifying strategic communications channels (both internal and external) to amplify messages.
Weave storytelling and human-centered, inclusive language into messaging to personalize the narrative and capture Deloitte's unique culture, values, and exceptional talent experience.
Conduct needs analysis to identify next-up hot-topics and communications needs.
Maintain an active curiosity about the latest trends in the leadership and technology training landscape (including competitor actions) to anticipate business asks and oversee the creation of marketing and communications solutions to keep DLA's brand as the premier destination for leadership and technology skill development.
Stakeholder Relationship Management
Foster strong relationships with internal stakeholders to produce clear, consistent, and creative marketing and communications that align with key DLA objectives related to acquisition, retention, skill building, etc.
Foster strong relationships with external stakeholders in targeted media outlets to boost placement of our messages as desired
Establish and maintain close ties with DLA leaders and other L&D marketing and communications professionals to ensure consistent messaging.
Serve as business advisor and brand/communications expert to help the business understand the DLA/DTA portfolio.
Create and review deliverables that support and drive strategy and organization of DLA
Contribute to remote teamwork to deliver on the DLA vision across geographies-executing with strong project management skills to monitor projects, financials, scope, issues, risks, timelines-by delivering quality solutions that achieve desired business outcomes.
Collaborate with the leadership team to monitor the effectiveness of core communications materials and strategy.
Leverage team resources to produce dashboards and measurement reports as needed to monitor efforts with stakeholders.
Own and manage individual marketing and communications plans and budgets to execute against overall L&D strategy.
Resource Management & Development
Contribute to a high-performing team by sharing leading marketing and communication practices and using metrics to inform planning decisions.
Create a teaming environment which encourages sharing of best practices, driving innovation, and continuing improvement.
Exhibit a consultative mindset to assess current state, define future vision and define gaps
Communications professional with a minimum of 10 years relevant experience
A Bachelor's degree (preferably in Communications, English, Public Relations, or Journalism) is required
Proven success in developing and executing internal and external communications strategy and communications plans for a large business, preferably in professional services
Strong writing, editing, and copy-editing skills and previous writing/editing experience in corporate communications, PR, or journalism fields required
Experience in successfully managing and delivering sensitive, crisis, and executive communications requests in a large-scale corporate environment preferred
Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
Demonstrated consultative approach: excellent communication and influencing skills to communicate effectively and credibly, both verbally and in writing, with audiences at all management levels
Strong relationship building and stakeholder management skills, including experience owning client relationships with senior leaders
Ability to analyze and synthesize data from multiple sources to identify themes and develop compelling recommendations
Ability to work autonomously and effectively in a fast-paced, complex, multi-tasking virtual environment
Strong command of Microsoft Office skills and ability to produce deliverables that carry a "stamp of excellence."
In Excel, aggregate data, conduct complex analysis, and display results visually
In PowerPoint, translate data into insights and tell a logically structured, succinct, and compelling story tailored to your audience that conveys clear, actionable recommendations
In Word, create clear, concise communications with a user-friendly layout conducive to cognition
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Strong strategic-thinking skills with an ability to collaborate with team members on best practices
Outstanding interpersonal skills that build relationships across levels with a capacity for influence, collaboration, and consensus-building
Some amount of travel could be required based on role responsibilities
How you'll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.