Abbott Vascular are recruiting for a Coronary Marketing Manager to be responsible for the creation and development of effective marketing strategies to maximize profitability, market share and sales, and delivering them with flawless execution, across Region North.
The Coronary Marketing Manager will oversee downstream marketing initiatives relative to the full coronary portfolio which includes: Drug Eluting Stents, Guide Wires & Balloon Dilatation Catheters, imaging (OCT) and physiology (FFR,RFR, CFR & IMR). This role will be responsible to drive programs from concept to execution with a 360-surround sound execution approach, with full ownership of brand marketing spend and P&L. This will include implementation via the salesforce, conferences, educational programs and digital media.
Key responsibilities include:
Marketing Communications: Drive and monitor execution of tactics and programs in the franchise across the region; develop impactful tools and innovative approaches; monitor and evaluate impact. Ensure that all sales tools, European Head Quarters (EHQ) training programs, backorders and sales updates will be shared in a timely fashion. Employee will also be the point of contact for gathering feedback from the field and communicating back to EHQ.
Sales Enablement: Ensure internal product training, competitive landscape assessment along with messaging and positioning, materials development, and internal excitement campaigns to support the field sales force. Oversee day-to-day activities supporting the field sales force.
Physician Education: Develop external facing materials and engagement tools to educate Interventional Cardiologists.
Market analysis: Track market trends and developments in specific customer groups, develop and implement specific competitive strategy.
Stakeholder Relationship Management: Establish and develop relationships with key stakeholders/ KOLs/ influencers; participate in conferences/symposiums and guide program design to develop advocates to communicate key company messages.
What you'll need:
Bachelor's degree or equivalent combination of education and work experience;
Good understanding of the healthcare environment, market place and sales/marketing processes;
An understanding of the NHS customer group, payment flows, patient pathways, market access challenges, regulatory bodies etc.
Marketing experience including working with advertising/creative agencies.
Excellent verbal, written and interpersonal communication skills.
Excellent organisation, planning and management ability.
Dynamic, proactive, business and results-focused.
Proficient in Microsoft Excel, Word, and PowerPoint.
To be a commutable distance from our Maidenhead office - typically expected in the office c. 3 days per week, plus a willingness to travel, including regionally.
As you'd expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.