The 4 positions for the Senior Manager, NGE Marketing Specialist roles are as follows: * Senior Manager, NGE Marketing Specialist- Entresto * Senior Manager, NGE Marketing Specialist- Xiidra * Senior Manager, NGE Marketing Specialist- Kesimpta (2) *Talent Acquisition will reach out to you to understand your preference
766 million. That's how many lives our products touch. At Novartis, being there when and how it matters most for our patients and customers allows us to live our purpose and help bring maximum impact to health outcomes. Furthering our commitment to transforming medicine for patients, Novartis is embarking on an ambitious and exciting journey to reinvent how we use technology, data and customer insights to better serve our consumer's needs and put them on a path to better health. This includes taking bold approaches that begin with a customer-centric mindset and harness the power of today's digital and data-driven healthcare revolution to continue to improve and extend even more people's lives.
* Do you want to help people understand their disease and how to seek out the proper treatment for it? * Do you want to support patients achieve the best possible outcomes? * Do you want to deliver a leading customer experience at all touchpoints? * Do you want to be at the forefront of leveraging today's technology advances to create tomorrow's healthcare innovations? We believe the answers are found when curious, adventurous, and collaborative people like you are brought together in an inspiring environment. Where you're given opportunities to utilize the power of digital and data to individualize and maximize interactions with customers. Where you're empowered to not fear failure when taking smart risks. And most importantly, where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.
The Integrated Marketing Organization, within our US Pharmaceuticals division, is instrumental in driving both brand and Marketing strategies, leveraging a cross-functional suite of peers to orchestrate communications and campaigns for optimal impact across key customer audiences. Partnering with communications and campaigns for optimal impact across key customer audiences. Partnering with peers in the Product and Customer Engagement Organizations, this team is adept at identifying synergies, enabling business-critical transformation and modeling what is looks like to be curious, inspired and unbossed. Each and every day, the Marketing Organization will collaborate and innovate to get more medicines, faster, into the hands of the people that need them most.
Job Purpose: The Senior Manager, NGE (Next Generation Engagement) Marketing Specialist will be responsible for delivering an integrated, omnichannel customer experience for brands within the Integrated Marketing & Customer Experience, US Pharma organization. This role will report directly into the NGE Lead, and be charged with defining and delivering a personalized, targeted, and enhanced way of reaching and engaging customers and patients across channels to drive behavior change.
This individual will help deliver an increased volume of customer communications across channels, serving as the critical point where the customer and channel knowledge connect to activate, engage and reach twice as many patients, twice as fast. This role will partner closely with the Marketing Leads, Integrated Customer Experience and Optimization Planners, and a team of content, data, channel and external partners, to build integrated customer (HCP and patient) centric campaigns and experiences that are informed by best practices, data, and customer insight, and achievable across multiple channels. It is expected that this Specialist is competent in navigating client and agency teams to drive focus and accountability, as well as engaging internal teams to deliver NGE.
Your responsibilities will include, but are not limited to: * Partner with Integrated Customer Experience & Optimization Planners and Marketing Leads to translate brand-specific and customer-centric concepts into personalized campaigns across multiple channels for brands * Apply data and insight to optimize and continuously improve the customer experience in service of achieving the defined brand product strategy * Consistently and effectively apply channel and communications planning best practices; apply audience journey insights to drive channel selection and set communication priorities
The ideal location for this role is the East Hanover Site but remote work may be possible (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific site for periodic live meetings will be at the employee's expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 20% travel.