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Job Description
At CVS Health we are on a mission to democratize healthcare â“ improving outcomes while making it more accessible and less expensive for all.

CVS Health Caremark is the Prescription Benefit Management division of CVS Health. We help Employers and Health Plans deliver the highest quality care for their members, while keep prices as low as possible. We are the market leader and are differentiated from our competitors due to our integrated approach with our providers, our health plan and our pharmacy footprint. Our connectivity to both providers (doctors, nurses, pharmacists) and members (through our retail stores, loyalty programs, and innovative digital assets) enables us to engage people holistically to drive the best possible outcomes. Join us in our mission to lower health care costs, increase accessibility, and improve lives!

The Executive Director, Caremark Segment Life Cycle Marketing reports to the VP of B2B Marketing and leads a team of 8 professionals. This rock-star leader will be strategic thought leader with a passion for B2B client-centric marketing from prospect to client and through the life cycle. You will be responsible for the creation, development, and delivery of a data-driven marketing program that will convert prospects to clients, and convert clients to brand loyalists. You will own the holistic end-to-end program across all channels (email, site, social, phone & field, direct mail, etc.) and across all moments of the life cycle (prospect, early tenure, growth, customer loyalty, and attrition prevention).

This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with long-term vision and strategy development. The challenge will be to bring together a cohesive strategy that is needs-based and personalized from a portfolio of solutions that have been historically desperate, for a complex and interesting target audience.

A collaborative team mindset and the ability to build consensus in a cross-functional and highly matrixed environment is required. We are looking for a marketing innovator and visionary who can take the client and prospect experience to new heights.

Major Responsibilities Include:
⢠Create the vision and strategy for the B2B lifecycle marketing program, ensuring it is a cohesive and seamless x-channel client-centric experience, that is relevant and timely, and clearly demonstrates how CVS Health add values to business outcomes
⢠Ground the E2E segment-specific life cycle marketing strategy in tactics that will support growth and revenue targets at every moment of the lifecycle, e.g.:
⢠Create prospect strategy through to campaign & program delivery that find best opportunities and warms and supports conversion
⢠Envision an early tenure experience that creates evangelists from first possible moments and through challenging experiences (implementation, etc)
⢠Ensure the tenured client program drives growth by leveraging data-driven approach to opportunity identification and conversion
⢠Create meaningful loyalty programs that will create more best-customers and deliver intervention tactics to prevent attrition when clients are at risk.
⢠Inspire, motivate and lead a team of 8-10 colleagues to deliver the strategy with flawless execution
⢠Lead a culture of collaboration with marketing and field sales/account leaders to understand content needs, customer mindset, and growth opportunities
⢠Leverage primary client market research, competitive intelligence, internal data analysis, and sales insights to ensure a data-driven approach to engaging the different audiences most effectively (key decision makers, influencers, key client contacts, etc.)
⢠Create success metrics, develop reporting, and track engagement with content over time; leverage insights to refine strategy and inform go-forward approach

Required Qualifications
⢠+12 years of experience with healthcare, PBM or relevant B2B industry marketing
⢠Bachelor's degree required, Master's degree preferred
⢠Travel: 15% Nationally
⢠Experience marketing to Fortune 500 companies, and marketing through/in collaboration with sales and account development teams

COVID Requirements


COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
⢠The candidate will have a strong work ethic, be a self-starter, and be able to be highly productive in a dynamic, collaborative environment. The candidate will be expected to have the following key attributes:
⢠Proven ability to build cohesive marketing strategy and execute successful revenue driving programs across the lifecycle with surround sound channel delivery
⢠Customer first mindset with proven deep expertise in data-driven B2B marketing programs and in account development marketing (e.g. marketing through field channels)
⢠Experience designing results reporting packages; familiarity with success measurement strategies ⓠleading KPIs as well as test vs. control
⢠Proven ability to Inspire team and influence x-functional partners at all levels of the organization to ensure you are bringing both leadership
⢠Experience navigating and succeeding in a highly matrixed organization
⢠Experience leading multiple layers of an organization and leading leaders to create followership

Education
⢠Bachelor's degree required, Master's degree preferred

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand â” with heart at its center â” our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviorsâ„¢ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.