MARKETING COMMUNICATIONS AND RECRUITMENT SPECIALIST
University of Washington
Location: Seattle, Washington
Type: Full Time
Internal Number: 205303
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class university, UW Tacoma is dedicated to interdisciplinary and innovative teaching and scholarship and to engaging the community in mutually beneficial partnerships. UW Tacoma’s commitment to access and diversity is central to an environment where students, staff, faculty and South Sound residents find abundant opportunities for intellectual, personal and professional growth. More information about UW Tacoma and its strategic plan can be found here.
The School of Nursing & Healthcare Leadership at UW Tacoma offers three degree programs, Master of Nursing, RN-BSN, and a Bachelor of Arts in Healthcare Leadership. For information about these programs, see our website.
The School of Nursing & Healthcare Leadership has an outstanding opportunity for a Marketing Communications and Recruitment Specialist. This individual will, under the general direction of the Administrator, recruit for undergraduate and graduate students into the three majors and promote the school through marketing strategies, multimedia platforms, and the website. This person will interact on a regular basis with the staff and faculty team in the School, participate in strategic planning for the School, and plan and conduct prospective student events and activities.
JOB DUTIES / RESPONSIBILITIES: Outreach and Recruitment
Develop, coordinate, and evaluate an annual recruitment plan for outreach activities, targeted recruitment, and other recruitment/retention related areas.
Plan and participate in outreach events which will result in successful recruitment of students into the graduate program and both undergraduate programs.
Work collaboratively with other program staff and campus recruiters to develop and implement effective outreach activities.
Represent the School of Nursing and Healthcare Leadership at college and public information events; work collaboratively with other UW departments to promote effective and creative recruitment activities.
Network, develop and maintain effective working relationships with key staff and faculty, with community college partners, advisory council, local high schools, clinical faculty, alumni, and with health care organizations.
Focus efforts to recruit and retain BIPOC student populations.
Ethically counsel prospective students, families, and counselors about the admissions policies and procedures and provide information about educational opportunities within the department.
Develop relationships with UWT staff who work with special populations, I.e. international students, TRiO, Running Start, diversity services, etc.
Update and maintain content and structure of the School website.
Work with faculty, staff, and students to create content for print and digital media such as flyers, packets, social media, podcasts, and electronic newsletters.
Utilize and monitor UW and UWT brand guidelines and applications of those in print and digital media.
Coordinate with UW Tacoma Communications & Marketing in broader strategies, and represent the school across campus in conjunction with marketing strategies.
Participate in annual awards ceremony, commencement, alumni events, etc.
Maintain alumni contact data and post-graduation information in coordination with campus alumni office.
Serve on program and campus-wide committees.
Work a flexible schedule with some evening and weekend work.
Other duties as assigned.
Bachelor’s degree and 3 years of experience in marketing, communications, or recruiting to include 1 year social media management for marketing purposes and 1 year online content management experience
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Experience working with students in an academic setting
Experience creating marketing strategies that includes social, digital and print media
Demonstrated capability to follow brand guidelines
Excellent public speaking and writing skills, and experience giving presentations to a variety of audiences
Ability to work independently and collaboratively as an effective team member
Professional, approachable, and friendly demeanor
Ability to work with a diverse constituency
Experience using MS Office products, including MS Access, with a history of easily adapting to new technologies
Experience recruiting in a college or university setting
Working knowledge of UW and UW Tacoma
Familiarity with Drupal 8 content management system
CONDITION OF EMPLOYMENT: Valid Washington State driver’s license.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.