Details
Posted: 09-Apr-22
Location: New York City, New York
Salary: Open
Internal Number: WDR-00030788
Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
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For additional information on Cornell's Vaccination/Booster Compliance Program click here.
We are in search of a Marketing Manager who will help to identify and create compelling content that connects Cornell Tech's faculty excellence and student achievements to a global audience. Candidates must have strong experience in project management, content development, social media, website management and strategic thinking. As an employer, we value staff who are agile, ambitious, creative, curious, and eager to innovate!
In 2011 a 12-month-long New York City-driven international competition culminated in Cornell University and the Technion - Israel Institute of Technology starting work on Cornell Tech, a groundbreaking campus on Roosevelt Island aimed at revitalizing the city's tech scene.
With more than 400 students and cross-disciplinary master's degrees in business, computer science, engineering, law and technology, Cornell Tech melds the expertise and thought leadership of an Ivy League school with the nimbleness and innovation of a fast-growing start-up.
Our goals are to...
expand and diversify New York City's tech ecosystem
prepare students for impactful careers in business and technology
conduct meaningful research on topics like AI bias, crypto, cybersecurity and robotics
Cornell Tech's bold mission generates local, national, and global news. That's where you come in as the Marketing Manager helping to tell compelling stories about our innovative academic programs, research, initiatives and thought leadership.
We are in search of a Marketing Manager who will help to identify and create compelling content that connects Cornell Tech's faculty excellence and student achievements to a global audience. Candidates must have strong experience in project management, content development, social media, website management and strategic thinking. As an employer, we value staff who are agile, ambitious, creative, curious, and eager to innovate!
Reporting to the Director of Communications, duties include, but are not limited to, the following:
Project management: 35%
Work with internal stakeholders to identify story ideas, create content, develop and manage editorial calendars for a variety of digital content, including: website and social media content, alumni profiles, Cornell Chronicle articles, and newsletters.
Proactively work with admissions on recruitment and marketing strategies that inspire prospective students to apply to the school's graduate programs
Manage vendor relationships, including keeping freelance writers, photographers, and videographers on task, on time and on budget
Support the Director of Communications' supervision of external PR firms and digital/web agencies, helping manage a range of projects promoting Cornell Tech research and academic programs
Collaborate with colleagues across Cornell University, including University Relations (central communications/government relations), and units in business, engineering, information science and law
Content development and planning: 20%
Brainstorm, write, edit and assign content as needed for a range of internal and external purposes, including web stories, alumni profiles, newsletters, and physical marketing pieces
Maintain a chronological content calendar spanning news stories, videos, social media posts and other communications elements
Social media / Web: 20%
Oversee social media strategy, management and advertising for Facebook, Instagram, LinkedIn, Twitter and YouTube
Write social copy, procure images/videos, and collaborate with vendors, including photographers, graphic designers and videographers
Perform ongoing CMS updates for our public-facing site
General: 15%
Develop key performance indicators and monitor communications platforms and products to assess effectiveness. This includes proactive dashboard development, monitoring of analytics and competitive benchmarking, including web traffic and user behavior, social media, and engagement of content such as newsletters.
Assist in development, coordination and logistics for public-facing events aimed at raising awareness for Cornell Tech research and programs
Work with reporters and external visitors to organize interviews, coordinate press visits and engage in media-relations efforts as needed
Strategic Thinking: 10%
Think creatively about ways to raise visibility and tell stories about the campus, attracting the attention of NYC influencers and business leaders and inspiring students to apply to the school's graduate programs.
Interface frequently with researchers to stay on top of current projects and timely technology trends, as well as help produce content related to their technical papers.
This essential position is based on Cornell Tech's Roosevelt Island campus in New York City, though we will consider a flexible hybrid work option for the optimal candidate.
All applicants are required to submit a resume and cover letter.
Required Qualifications:
Bachelor's Degree with a focus in journalism, writing, digital media or communications, plus 3 to 5 years of professional communications experience
Demonstrated success in using content management systems (CMS) as part of a UX-focused, metrics-oriented strategy for a multidimensional website. Experience with CMS and CRM systems, including WordPress, ActiveCampaign, and related plug-ins and programs.
Experience managing freelance vendors, including writers, photographers and videographers
Work experience in communications-related analytics, including newsletters, press outreach and media monitoring (Cision/Meltwater/MuckRack)
Excellent skills in writing, editing, storyboarding, creative thinking and content development across multiple platforms, including print, digital, web and social media
Demonstrated skills managing social media channels and running small marketing campaigns, including with respect to SEO and social media
Have a strong understanding of UX and SEO
Project management experience a plus
Preferred Qualifications:
1-3 years of additional experience in the business/tech worlds
Experience managing video projects and supervising video crews, reporters and campus press tours
Demonstrated skills in digital manipulation of images and video, including resizing, compressing, converting and rendering a variety of media into common digital formats.
Familiarity or experience with higher ed/academic administration and communications, especially working with faculty, students, and colleagues across a decentralized university.
University Job Title:
Communication Spec III
Job Family:
Communications/Marketing
Level:
F
Pay Rate Type:
Salary
Company:
Endowed
Contact Name:
Brittany McKeldin
Number of Openings:
0
Job Titles and Pay Ranges:
To learn more about Cornell's non-union staff job titles and pay ranges, see Career Navigator. The final rate of pay for the successful candidate will be determined considering the following criteria:
Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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EEO Statement:
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
2022-04-07-07:00