The Marketing & Communications Manager leads the College's overall strategic branding campaign to both internal and external audiences, distinguishing Mott Community College in meaningful and measurable ways, and ensuring the consistent usage and integrity of the MCC brand. This position also develops and leads the execution of an annual marketing and communications plan that is fully coordinated and integrated with other areas of the College -- especially all aspects of Academic Affairs, Student Success Services, and Workforce and Economic Development -- to drive increased student enrollment, retention, and completion in both credit and noncredit courses and training opportunities.
Works closely with the Executive Director of Community & College Advancement and President of The Foundation for Mott Community College to develop and execute annual marketing and communications plans for the Foundation.
Under the direction of the Associate Vice President, leads the marketing and communications functions of Mott Community College (MCC), planning and executing a comprehensive, proactive strategy that advances the College's mission and goals by building support for the institution and the College brand, defining target audiences and promoting MCC's major initiatives, programs, services and events. Works with other Institutional Advancement employees to plan and implement marketing strategies that support efforts to reach, engage, and persuade the College's target audiences, which include potential and current students, current and former employees, donors, alumni, government policy makers, the media, business and philanthropic leaders, and the overall community.
Bachelor's Degree in Communications, Marketing, English, Writing, or related field.
Three (3) years of full-time work experience in branding, marketing, graphic design, and/or communications.
Two (2) years of supervisory experience of a multi-member team (or teams) which may be concurrent with #2.
Demonstrated experience developing, executing, and managing successful, large-scale marketing and communications campaigns.
Demonstrated knowledge and fluency with an array of marketing and communications vehicles for effective and targeted message delivery to different audiences.
Demonstrated ability to implement and effectively use project management tools to achieve high quality, on-time, and successful outcomes.
Demonstrated ability to measure and report on the effectiveness of marketing and communications efforts.
Must demonstrate the knowledge, skills and ability to accomplish the essential duties and major accountability of the position.
Located in southeast Michigan, the serene main campus is on the former grounds of the Charles Stewart Mott Estate and within the beautiful and thriving College/Cultural district. In addition to Cultural District offerings, the central location in a major transportation network make Ann Arbor, Detroit, Chicago and Toronto easily accessible. Those who enjoy boating and the outdoors have the great lakes, inlands lakes, rivers and streams and state and national forests either at their doorstep or within a short drive. A wide variety of affordable housing is available in both new and established neighborhoods and communities.
As an affirmative action/equal opportunity institution, the College encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. The College does not discriminate in educational or employment opportunities or practices on the basis of race, sex, color, religion, gender, national origin, veteran's status, age, disability unrelated to an individual's ability to perform adequately, sexual orientation, or any other characteristic protected by law. Title IX Coordinator Contact Information: 1401 E. Court St., Prahl College Center (PCC- 2030G), Flint, MI 48503, (810) 762-0024. Title II, ADA, Coordinator Contact Information: 1401 E. Court St., Curtice-Mott Complex (CM-1024), Flint, MI 48503, (810) 762-0373. Section 504 Coordinator Contact Information: 1401 E. Court St., Prahl College Center (PCC- 1130), Flint, MI 48503, (810) 762-0191.
The mission of Mott Community College is to provide high quality, accessible, and affordable educational opportunities and services that cultivate student success and individual development and improve the overall quality of life in a multicultural community.