Director of Sales, Marketing, and Business Development
Harvard University Graduate School of Education
Location: USA - MA - Cambridge
Internal Number: 57196BR
The Director of Sales, Marketing, and Business Development, under the direction of the Executive Director, leads the strategic visioning and implementation for the Harvard Education Publishing Group (HEPG), housed at the Harvard Graduate School of Education (HGSE). HEPG publishes Harvard Education Press books, for which practitioners and policymakers are the priority audiences and through which the school seeks to inform practice and policy. In addition, HEPG is the publisher of the Harvard Educational Review, a student-led journal.
This role envisions a strategic thinker with proven experience leading successful sales, marketing, and business development efforts. Leading success factors will include working collaboratively across the HEPG team, understanding and supporting authors, and focusing on the needs of the market. The Director of Sales, Marketing, and Business Development should bring an innovative approach to marketing HEPG's publications.
The Director of Sales, Marketing, and Business Development is a key member of the HEPG leadership team and is responsible for establishing and implementing the overall sales and marketing vision, strategy, business development, and goals for a professional/academic publisher with $3+MM in annual revenue.
Lead the marketing/publicity team and ensure an inclusive and collaborative working environment;
Ensure that all administrative and operational activities are maintained
Serve as a resource to all direct reports
Serve on the HEPG ]eadership team;
Liaise w/ partners across HU (cash management, risk management) and across HGSE (including Professional Education, Gutman Library, and Marketing & Communications)
Foster continuous improvement of operational processes.
Ensure contingency planning related to fulfillment and distribution
Set and manage sales goals
Develop strategic plans, forecasts, budgets, and analyze performance at the account and title level;
Manage sales partners and vendors;
Oversee fulfillment operations;
Oversee accounts receivable;
Manage e-book program from title selection to sales;
Manage annual PCI Compliance with fulfillment partner;
Conduct annual business reviews with partners.
Develop new business partnerships
Maintain and update the HEPG website to drive direct-to-consumer sales
Research, identify, and develop new business opportunities, including the opening of new markets both in the United States and globally
Monitor and analyze industry trends for threats and opportunities, including new products.
Lead special projects that will advance business development and/or fulfillment efforts.
Evaluate the outcomes and return on investment of marketing and advertising campaigns, pursue best practices, and benchmark against industry trends
Drive, implement and assess direct marketing campaigns
Ensure the high standard of writing on HEPG's website and marketing materials
Lead procurement and vetting of website development partners and projects;
Drive qualitative and quantitative analysis of marketing activities and trends;
Collaborate on marketing collateral and design of book covers;
Ensure that the website is a sales-driven platform;
Collect, analyze, and act on key information, including metadata and search engine optimization
Maximize the use of social media and digital marketing
Innovate in promoting HEPG publications
Drive seasonal promotion, including catalogs, advertising, and other assets
Support author relations, including engagement with HGSE faculty
Represent HEPG at industry conferences, as needed.
Advise on policies, processes, and partnerships as needed, including licensing within HGSE.
HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.
HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school. We do this by:
Hiring and retaining staff reflecting the diversity of those we serve;
Providing employees opportunities to learn, grow, and be challenged;
Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation;
Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion;
Communicating transparently and respectfully; and
Fostering an inclusive, respectful, and professional work environment
We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.
About the Harvard Graduate School of Education
Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www.gse.harvard.edu
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
Minimum of 7 years of progressive experience in managing sales, marketing, and business development.
Strong written communication skills
Prefer a candidate with a degree in marketing, communications, business, or related field.
Candidates with specific experience in education/academic publishing are encouraged.
Knowledge of the education sector (early education, K-12, and/or higher education) preferred
Demonstrated commitment to education and/or social enterprise
Experience in using sales and marketing data to drive strategic planning and implementation
Proven ability to develop and implement a strategic vision in a revenue-generating organization
Experience in managing and optimizing a budget
Project management skills
Proven ability to improve sales and visibility through the development of new markets, products, and business strategies.
Management experience strongly preferred, with a proven track record in developing diverse team
Demonstrated ability to meet deadlines, handle multiple projects simultaneously, and collaborate with colleagues.
Strong verbal communication skills
Experience with graphic design, e.g., visual representations for websites, marketing collateral, products, etc.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Graduate School of Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.