Location: Baltimore, MD Category: Staff Posted On: Tue Nov 23 2021 Job Description:
As part of the larger marketing and communications team, the marketing manager will help develop creative and engaging marketing campaigns for a range of audiences. Working with our creative services team, the marketing manager will be charged with implementing and managing the development and production of selected marketing and communication materials for the college, while also developing targeted digital marketing campaigns across a range of platforms.
Bachelor's degree in marketing, public relations, communications, or a related field
Required: At least three - five years of marketing experience
Experience managing multiple projects, with a range of deadlines
Experience with digital marketing campaigns and AdWords
Experience with direct mail and print production process
Essential Job Functions
Assists with planning and development of marketing campaigns, including capital campaigns and other fundraising initiatives
Write and edit brochures, newsletters, emails, posters, web content, and other print and digital needs
Works with Office of Communications to develop and launch digital marketing campaigns for the college, including assets for the website, retargeting platforms, AdWords, email content, and more
Collaborates with colleagues in Advancement, and other departments across the college, to engage with a variety of stakeholders, including, alumnae/i, students, and external audiences
Contributes to brand message development to ensure brand consistency across all platforms.
Helps with video scripting and creative concepts for marketing videos
Helps with targeted event and program promotion
Tracks performance metrics and analytics to identify trends and opportunities
Provides competitive intelligence and assists in market research for ongoing evaluation of programs
Assists with other projects, as assigned
Computer Skills: (1) Microsoft Office on both Mac and PC, CMS/web-editing software programs, blog platforms (WordPress); (2) social media platforms, Hootsuite; (3) mass email distribution systems (MailChimp); (4) comfortable with learning college-specific database skills (CRM/Slate), HTML and design skills preferred (Photoshop, Illustrator); (5) comfortable with photo and video editing (Premiere, YouTube editor)
Other Skills, Abilities, Qualifications: Excellent organizational skills and ability to prioritize. Attention to detail; ability to work under time pressure; ability to manage multiple tasks simultaneously and with frequent interruptions; diplomacy; discretion in handling sensitive and confidential information.
Among the 40 Colleges That Change Lives, and ranked first in the nation for study abroad programs by U.S. News & World Report, Goucher is a selective, liberal arts college located 20 minutes north of Baltimore, MD. Goucher enrolls approximately 1,500 undergraduates, 84% of whom live on campus, and 1,200 graduate students. At Goucher, we’re redefining the meaning of a liberal arts education in order to help our students prepare for the jobs of the future. Goucher College is committed to increasing the diversity of our community and seeks applicants dedicated to applying principles of equity and inclusion in all areas of the campus community.