We have an exciting opportunity for an experienced and enthusiastic Ethical Marketing Associate to join our Nutrition business based in Sydney.
Reporting to the Ethical Marketing Lead, you will assist in the development and implementation of annual marketing plans for the ethical product portfolio to achieve market share, sales growth, profit and cost targets across Australia/NZ.
The role assists in the development of short and long-term marketing plans, with a high level of focus on flawless in-market execution for Hospital, Aged Care, Community and prescription Paediatrics.
Main responsibilities are, and not limited to:
Lead the execution of key marketing activities, communications and initiatives for assigned brand and product portfolio
Develop, align and gain approval on key activation briefs to be given to external agencies
Develop and maintain key agency relationships involved in the development and delivery of marketing initiatives, including briefing, running weekly WIPs and ensuring appointed agencies deliver to agreed timings and briefs
Lead the appointment of new suppliers as required to support the use of agencies, involvement in conferences or third-party education providers or development of partnerships.
Lead post-evaluation reporting of activations with key agencies to measure performance against agreed objectives and identify key learnings
Analyse market dynamics, competitive landscape and key data sets in order to develop key insights
Work with the Digital team to ensure delivery of the Ethical digital agenda and identify and implement ways to improve the online experience for HCP's, patients and caregivers
Lead content management of HCP websites and contribute to optimisation of digital portfolio based on data, customer experience and key events
Act as a key point of contact with the field team for the Ethical brand team. Source field team insights for consideration in the development of brand strategy and execution
Work with identified external partners to establish relationships and endorsements for brands or products within the portfolio as required
What you will bring to this role:
Tertiary qualification in Business, Marketing or Communications. Advantageous, but not essential, to have Nutrition or Dietetics qualifications
Experience as a Brand Manager or a high performing Associate Brand Manager ready to step up
Preferred experience in marketing within Healthcare sector
Strong written and verbal communication skills
Exceptional organisation, time management and planning ability
Working effectively in a team environment, resolving conflicts and reaching consensus
Proficient with all business tools (including spreadsheets and graphics) to complete all administrative tasks accurately and on-time
Highly organised, with the ability to work autonomously and within a team
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
What we offer you!
Professional and Personal development opportunities
Being part of an organisation reputed to be a World's Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us, or referring candidates to this role.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.