At NorthBay Healthcare the Digital Marketing Manager is a key leader and member of the marketing team and is responsible for digital marketing campaigns and programs to enhance brand awareness as well as drive patient retention and acquisition. The position is responsible for the planning, trafficking and production of marketing projects for NorthBay ensuring timely completion and efficient use of department resources.
The Marketing Manager is a leading advocate for the adherence and promotion of brand guidelines (visual and verbal). The position leverages best practice marketing strategies and analytics to support organizational growth objectives. Manages team of three+ and day-to-day operations of the marketing function.
Education: BA. Coursework in marketing, advertising, design, copy writing, digital arts desired.
Experience: Minimum of five years of relevant experience in digital marketing and program management. Four years of experience with progressive responsibilities in managing a team. Demonstrated experience managing complex projects required. Hands-on experience with digital advertising required and in depth knowledge of multichannel marketing campaign build and tactics including: paid search, website content, social media program (paid and organic content strategy), website maintenance and optimization (SEO), digital asset development, mobile texting, CRM and marketing automation. Experience in the health care provider industry preferred.
Skills: Strong understanding of current online marketing concepts, strategies, and best practices. Position requires a high level organizational and customer service skills. Proficiency in marketing platforms and channels including customer relationship management systems. Ability to effectively manage a number of complex projects and prioritize assignments amongst team including managing workflow and resource planning. Strong initiative to independently plan and coordinate multi-step projects with internal clients, external partners and vendors. Must maintain very high standards for accuracy and aesthetics in the production and distribution of materials. A high degree of judgement and application of problem-solving and critical thinking skills. Proficiency in Microsoft Office Suite and excel spreadsheet programs. Basic graphic design skills, as well as excellent written and verbal communication skills are essential for this position.
Interpersonal Skills: Demonstrates the NorthBay Way. The NorthBay Way is a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Healthcare. The NorthBay Way principles consist of Caring, Communication, Collaboration, and Competence. Ability to communicate with comfort at all levels of the organization. Ability to keep colleagues and vendors on task and on-time. Ability to represent NorthBay effectively to physicians, consultants, patients and internal/external partners.
The roots of NorthBay Healthcare run deep in Solano County. Civic leaders and local physicians teamed up and in 1959 opened a local choice for advanced medicine, close to home — a locally managed, nonprofit healthcare provider for compassionate care.
Compassionate care drives us
It is our goal to exude warmth and caring as we meet and greet patients, family and visitors in our hospitals and medical offices. Our dedication to our patients continues throughout their healthcare journey.
Advanced medicine differentiates us
NorthBay Healthcare provides sophisticated healthcare services rarely seen in counties of this size, not only in our two hospitals — NorthBay Medical Center in Fairfield and NorthBay VacaValley Hospital in Vacaville — but in our primary care and specialty care practices. From oncology to open heart surgery, and from birth through the end of life, NorthBay Healthcare has teams of medical experts ready to assist in your care.
Close to home defines us
NorthBay Healthcare was born in Solano County and we remain committed to delivering advanced medicine here to the community we serve. That’s why we continue to invest in modernizing and expanding our facilities..., purchasing cutting-edge equipment and pushing the limits of technology alongside other healthcare pioneers, such as the Mayo Clinic. Our competence, capabilities and practice of collaborating with some of the nation’s most advanced clinical institutions enable us to manage extremely complex cases right here.