Marketing Intern 2022 - Women's Health Product (Pharma Division)
Location: Ho Chi Minh City, Ho Chi Minh
Internal Number: ABLAUS31010696ENUSEXTERNAL
Project's name: Women's Health Development
Project's objectives: Support deliver assigned marketing campaigns for the organization ensuring they are effective and carried out according to the company's goals
Project's timeline: Apr - Oct 2022 (6 months)
ROLES & RESPONSIBILITIES 1, Summary:
Reporting directly to: Senior Brand Manager
High frequency of interaction: Sales, Marketing, Event, Training, Medical & Agencies
Working location: Me Linh Point Tower, 02 Ngo Duc Ke, Ben Nghe Ward, District 1, Ho Chi Minh
2, Core job responsibilities:
Support marketing team & coordinate with cross-functional teams to execute & facilitate marketing campaigns/events/projects activities (online & offline) to meet the objectives
Follow and track marketing activities results to achieve company's KPIs include:
% Call CLM per personas
% HCPs personas (Loyalist/ Sub-optimal/MCP Lover)
Coordinate with Training team to run/ follow and tracking Best Practice sharing of optimization duration changing
Coordinate with FF to run KAM Plan & Tracking performance at per ART center
Action and co-ordinate FF for marketing activity on an ongoing basis (including WOMEN FIRST Campaign) and tracking performance to ensure achieve KPI for KAM Plan in IVF & Endometriosis expansion at top key account level)
Work with agencies to build contents, POSMs, marketing materials, activations relevant to marketing's strategies.
Action and co-ordinate FF for marketing activity on an ongoing basis
Support the team in drafting, refining and checking copy, image selection and artwork, ready for final approval.
Assist daily administrative tasks assigned by mentor
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.